I Correct or Canceling You

Abstract

This contribution studies the debated terms “politically correct” and “cancel culture” on Twitter and in particular investigates the meaning that people give when they label something or someone as politically correct or indicate a case of cancel culture in the Italian context, where they are not yet widespread as they are in the USA and Britain. A textual analysis of a corpus of tweets selected through a set of hashtags was carried out to identify thematic clusters to understand features and meanings given to these expressions, along with their ways of using in the various situations and contexts. The main results show different meanings of the term, in the negative sense as a limitation of freedom of speech, and in a positive sense as the exclusion of some terms that may offend some people or groups. In this case, the meaning of a word is relative and depends on the situation and context in which it is used. Furthermore, the recourse in the discourses of cancel culture is only rhetorical; there are no actions of cancellation or boycott of someone or something.

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

“…The platform where an ad is placed can influence its impact, with politically incorrect ads facing backlash on certain media (Sabri, 2015). Others argue against the use of PC language (politically correct language) in advertising, as it can hinder communication and creativity due to the lack of clear guidelines on what may be deemed offensive (Felaco, et al, 2023).…”