“…That is, like other seemingly automatic processes, selfprioritization is dependent on higher-order factors-including intentions, goals, and task sets-that shape stimulus processing and response generation (Kiefer, 2007;Memelink & Hommel, 2013;Moors & De Houwer, 2006;Naccache, Blandin, & Dehaene, 2002). In particular, whereas self-relevance should facilitate performance when task sets yield access to shape-target associations in memory (Janczyk et al, 2019;Sui et al, 2012Sui et al, , 2013Sui et al, , 2014; absent these specific processing conditions, self-prioritization is unlikely to emerge (Constable et al, 2019;Dalmaso et al, in press;Falbén et al, 2019;Siebold et al, 2015;Stein et al, 2016). Functioning in this way, self-prioritization is consistent with Hommel's (1998Hommel's ( , 2004Hommel's ( , 2018 Theory of Event Coding (TEC).…”