“…During the COVID-19 pandemic, the music industry turned to utilizing social media as an alternative avenue for online concerts; video platforms with a livestreaming function, like YouTube, have also experienced exponential increase in traffic due to livestreamed online concerts (Snider, 2021). The partnership between online platforms and the music industry affords fans and stars opportunities to remain connected, directly engage with each other, and feel intimacy through live online chats and donations (Kanga, 2022; Snider, 2021). This was also the case in Korea with new lingo like lanseon party or lanseon concert [‘랜선파티’, trans.…”