Organic electroluminescence is considered as the most competitive alternative for the future solid-state displays and lighting techniques owing to many advantages such as selfluminescence, high efficiency, high contrast, high color rendering index, ultra-thin thickness, transparency, flat and flexibility, etc. The development of high-performance organic electroluminescence has become the continuing focus of research. In this personal account, a brief overview of representative achievements in our study on the design of highly efficient novel organic light-emitting materials (including fluorescent materials, phosphorescent iridium(III) complexes and conjugated polymers bearing phosphorescent iridium(III) complex) and highperformance device structures together with working principles are given. At last, we will give some perspectives on this fascinating field, and also try to provide some potential directions of research on the basis of the current stage of organic electroluminescence. Wiley Online Library 1537 Scheme 5. The chemical structures of cationic iridium(III) complexes based on various N N ligands (18-23).Figure 7. UV-vis absorption (a) and PL (b) of 18-23 in CH 2 Cl 2 . [30] Figure 35. (a) The device structure and proposed working mechanism for WOLED with sandwiched blue EML; (b) The normalized EL spectra of WOLED at the voltage of 5-7 V, and corresponding luminance, CIE, CCT, and CRI are also given. [65a]