Hyper-Media Search and Consumption

Roos, J. Micah; Mela, Carl F.; Shachar, Ron

doi:10.2139/ssrn.2286000

Cited by 9 publications

(3 citation statements)

References 70 publications

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“…Osborne (2011) has successfully applied this method to estimate a much more detailed consumer learning model. Roos et al (2011) have applied it estimate a hyper-media search model. The IJC method allows them to incorporate more general unobserved consumer heterogeneity than the previous literature, and draw inference on the relative importance of switching costs, consumer learning and consumer heterogeneity in explaining customers' persistent purchase behavior observed in micro panel data.…”

Section: Resultsmentioning

confidence: 99%

A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models

et al. 2012

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Section: Resultsmentioning

confidence: 99%

A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models

et al. 2012

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“…Agarwal et al (2009) propose novel spatial-temporal models to estimate click-through rates in the context of content recommendation. Roos et al (2011) propose a model of browsing behavior in hyperlinked media that takes into consideration a user's utility and beliefs about the quality of cross-linked content.…”

Section: Related Workmentioning

confidence: 99%

Attention Allocation in Information-Rich Environments: The Case of News Aggregators

Dellarocas

Sutanto

Calin³

et al. 2016

Management Science

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News aggregators have emerged as an important component of digital content ecosystems, attracting traffic by hosting curated collections of links to third party content, but also inciting conflict with content producers. Aggregators provide titles and short summaries (snippets) of articles they link to. Content producers claim that their presence deprives them of traffic that would otherwise flow to their sites. In light of this controversy, we conduct a series of field experiments whose objective is to provide insight with respect to how readers allocate their attention between a news aggregator and the original articles it links to. Our experiments are based on manipulating elements of the user interface of a Swiss mobile news aggregator. We examine how key design parameters, such as the length of the text snippet that an aggregator displays about articles, the presence of associated images, and the number of related articles on the same story, affect a reader's propensity to visit the content producer's site and read the full article. Our findings suggest the presence of a substitution relationship between the amount of information that aggregators offer about articles and the probability that readers will opt to read the full articles at the content producer sites. Interestingly, however, when several related article outlines compete for user attention, a longer snippet and the inclusion of an image increase the probability that an article will be chosen over its competitors.

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“…This is to keep users on their site and increase user engagement (Steensen, 2011;Turow & Tsui, 2008). On the other hand, De Maeyer (2011), Dellarocas, Katona, and Rand (2013), and Roos (2012) advocate that providing hyperlinks between news sites can actually increase profits in a costless way. In addition, it provides a more interactive, credible, transparent, and diverse news reading experience to users.…”

Section: Hyperlinks and Story-focused Readingmentioning

confidence: 99%

Story‐focused reading in online news and its potential for user engagement

Lehmann

Castillo

Lalmas

et al. 2016

Asso for Info Science & Tech

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We study the news reading behavior of several hundred thousand users on 65 highly visited news sites. We focus on a specific phenomenon: users reading several articles related to a particular news development, which we call story-focused reading. Our goal is to understand the effect of story-focused reading on user engagement and how news sites can support this phenomenon. We found that most users focus on stories that interest them and that even casual news readers engage in story-focused reading. During story-focused reading, users spend more time reading and a larger number of news sites are involved. In addition, readers employ different strategies to find articles related to a story. We also analyze how news sites promote story-focused reading by looking at how they link their articles to related content published by them, or by other sources. The results show that providing links to related content leads to a higher engagement of the users, and that this is the case even for links to external sites. We also show that the performance of links can be affected by their type, their position, and how many of them are present within an article.

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Hyper-Media Search and Consumption

Cited by 9 publications

References 70 publications

A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models

A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models

Attention Allocation in Information-Rich Environments: The Case of News Aggregators

Story‐focused reading in online news and its potential for user engagement

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