Hybridization of the Kano model and business model canvas: aeronautical and metalworking industry in Bogota, Colombia

Abstract

The aeronautical and metalworking industrial sector lies within an active environment, which is a characteristic of globalization as well as the implementation of new, innovative, and revolutionary technologies that allow for the dynamization of endogenous and exogenous processes of organizations, thus reaping benefits for such companies. This study aimed to generate a generalized methodology that led to the hybridization of the Kano model and Business Model Canvas. A Kano questionnaire was implemented in 105 organizations of the aeronautical and metalworking sector in Bogota, Colombia to assess the attributes of a technology-based product (digital platform) to be offered by the company Aerospace Business Group LLC; its results were integrated into the Business Model Canvas. It was ascertained that all attributes contributed to customer satisfaction and were distributed into three blocks of the Business Model Canvas. This hybridization aids in the development of better structured businesses, thus reducing risks and maximizing opportunities.

Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru

“…In this way, the community will feel included in the process, increasing the chances of success of the project. Second, regarding the Business Model Canvas, the tool provides an overview of the business but lacks depth in terms of data [98]. Therefore, further work should consider the use of hybrid business planning models.…”

“…Developed by Osterwalder and Pigneur [87], BMC is a flexible and easy-to-understand visual management tool that helps to identify the vital elements of a business, allowing new ideas and hypotheses to be analyzed before the business plan matures [91,95,96]. This interactive framework highlights the relationships between competencies and capabilities with external segments [92], helping organizations to structure their action plan and clearly communicate their business logic [97], enabling a better understanding of what should be delivered to the customer and how the process should be conducted [98].…”

Hypergraph and network flow-based quality function deployment

“…The joint utilization of QFD and the Kano model holds great potential for future researches [29] as allows a better understanding of customer needs and “analyzing the effect of meeting customer needs on customer satisfaction levels” while translating these needs into product development and product design requirements [30] . The Kano model is a method used to decide which attributes are most influential on customer satisfaction regarding product or service development and design [31] .…”

Analisis Profil Konsumen Dan Model Bisnis Pada Rumah Tropis Dengan Menggunakan Peta Empati Dan Bisnis Model Kanvas

“…BMC adalah alat untuk menggambarkan, menganalisis, dan merancang model bisnis perusahaan. BMC terdiri dari sembilan elemen, yaitu value propositions, customer segments, customer relationship, channels, key resources, key activities, key partnership, cost structure, dan revenue streams (Montenegro et al, 2021;Osterwalder & Pigneur, 2014;Pratama & Azis, 2018;Strulak-Wójcikiewicz et al, PS. Teknologi Industri Pertanian Unud DOI: https://doi.org/10.24843/JRMA.2022.v10.i02.p10 Jurnal Rekayasa dan Manajemen Agroindustri.…”