“…This occurrence supports the fact that there is a growing number of studies being conducted on the theme of Industry 4.0 and that encompass the list of words associated with the corporate context, such as: employees, managers, factories, strategy, business, opportunities, applications, productions and quality -among all the others presented in The heat maps allow the following analysis: the red color represents a greater concentration of interest, the yellow color represents a growing and consolidating concentration and the green color indicates a trend of concentration of interest (SOUZA, 2018). Thus, it can be seen from Figure 4, that words close to system and study there is a growing and frequent concentration of studies, whereas words such as strategy, factory, operator, firm, country, employee, researcher, are trends of interest and it is up to organizations to follow these trends in order to remain competitive (MEDIC;ANISIC et al, 2019;OBERER;ERKOLLAR, 2018;XU;XU et al, 2018). However, there is no word that is highlighted by the color red, a fact that can be explained by the fact that studies on the theme of Industry 4.0 are still incipient.…”