Hybrid Ethnography: Online, Offline, and In Between

Przybylski, Liz

doi:10.4135/9781071909676

Cited by 50 publications

(25 citation statements)

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“…The hybrid ethnographic approach draws on digital and traditional ethnographic methods, collecting data primarily through participant observation and supplementing it with interviews and documents (Ens et al, 2021; Hine, 2015; Przybylski, 2020). Because of the experiential and immersive nature of hybrid ethnography (O'Reilly, 2012), no specific period or section of data from which the control themes exclusively develop can be identified.…”

Section: Methodsmentioning

confidence: 99%

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Dynamics of control on digital platforms

Ens

Hukal

Jensen

2023

Information Systems Journal

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Digital platforms are supraorganizational entities that use digital technology to facilitate interactions between diverse actors, leading to novel forms of organisation and accompanying forms of control. The current Information Systems (IS) literature, however, struggles to describe control on digital platforms in a way that does justice to the dynamic character of the phenomenon. Taking this as an opportunity, we follow the enactment of control over time and across parties in a hybrid ethnographic study of the social commerce platform Poshmark. Specifically, we conceptualise the dynamics of control as changes in the means of control-formal or informaland the sources of control-operator or participants-over time. Tracking these conceptual dimensions, we identify the distinct ways control has changed on Poshmark. Synthesising these findings into four dynamics of control, we show that control on digital platforms is rarely static due to aggregate effects arising from the operator and from participant interactions with each other through the digital features deployed on the platform. Based on these insights, our study contributes to the IS literature on control by broadening the conception of control on digital platforms. The theoretical and practical insights generated in this paper thereby lay the foundation for the systematic study of the dynamics of control that are unique to platform environments.

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Section: Methodsmentioning

confidence: 99%

“…We approach this research goal through a hybrid ethnographic study conducted over a three‐year period (Hine, 2015; Przybylski, 2020). The study focuses on platform participants who use the social shopping platform Poshmark to sell used clothing and accessories.…”

Section: Introductionmentioning

confidence: 99%

Dynamics of control on digital platforms

Ens

Hukal

Jensen

2023

Information Systems Journal

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“…In participant observation, the ethnographer's privileged position of deciding what to record, what and how to interpret what's going on, and what to share with others shifts to observant participation in hybrid ethnography (Przybylski, 2021) because online research participants decide what's important to record. Figure 2 highlights this difference.…”

Section: Relationality In the Blurred Boundaries Of Hybrid Ethnographymentioning

confidence: 99%

The Shifting Nature of Relationality in the Blurred Boundaries of Hybrid Organizational Ethnography

Alcadipani

Cunliffe

2023

British J of Management

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Technology's impact on conducting organizational research is axiomatic. Studies on the topic focus on how digital technologies are used to collect data and how people use or interact with technology in online spaces. Although it is generally agreed that boundaries between online and offline realms are becoming increasingly blurred, few studies exist on the impact of digital technologies on the work and life of organizational ethnographers. Our contribution lies in alerting new and experienced ethnographers engaging in hybrid ethnography – a developing methodology encompassing both face‐to‐face and online interactions – to how boundaries may blur between space and time, professional and personal, participation and observation, and what is real and what isn't. We emphasize the importance of anticipating relational shifts – understanding how new forms of sociality emerge when digital and physical interactions are an integral part of the field; and we examine subsequent advantages and challenges. To illustrate, we offer examples from a hybrid ethnography conducted in an investigative police force, where smartphones and WhatsApp are embedded in work and consequently became an integral part of the research.

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“…Many contemporary ethnomusicologists therefore 'stay at home and study their own community or travel within their own home country to research other communities in our increasingly multicultural society' (Barz & Timothy, 2008: 13). Contemporary fieldwork, moreover, can include virtual and digital 'fields' that reflect the greater range of digital experiences and interactions that mediate contemporary musicians' lives (see Cooley, Meizel, & Syed, 2008;Przybylski, 2020). Whether fieldwork takes place in person or 'virtually', it is primarily an 'experiential, dialogic, participatory way of knowing and being in the world generated [through] actively joining in a society's music cultural practices (including sounds, concepts, social interactions, materialsa society's total involvement with music' (Cooley & Barz, 2008: 16).…”

Section: "Defining" Ethnomusicologymentioning

confidence: 99%

Ethnomusicology, entrepreneurialism and the Western classical music student

Avis

2023

Brit. J. Music. Ed.

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This article explores the potential use of ethnomusicology in the development of entrepreneurialism amongst Western classical music students studying at UK music colleges. It is argued that both ‘doing’ and ‘reading’ ethnomusicology can encourage students to explore the diverse uses and meanings attached to Western classical music in varied social and geographic contexts. The knowledge garnered through ethnomusicology can then be applied in creative, informed and situational ways by students in the development of entrepreneurial strategies. As a by-product, it is suggested that ethnomusicology can be used to reframe entrepreneurialism as a musical, relational and interactive process.

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Hybrid Ethnography: Online, Offline, and In Between

Cited by 50 publications

References 0 publications

Dynamics of control on digital platforms

Dynamics of control on digital platforms

The Shifting Nature of Relationality in the Blurred Boundaries of Hybrid Organizational Ethnography

Ethnomusicology, entrepreneurialism and the Western classical music student

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