Humour as a double‐edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Yi, Xiao; Cauberghe, Veroline; Hudders, Liselot

doi:10.1111/1468-5973.12188

Cited by 25 publications

(20 citation statements)

References 60 publications

(156 reference statements)

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“…This study of social media jokes helps us understand how Pakistani individuals make sense of their surroundings and use coping mechanisms such as humor during crisis times. Humor enhances awareness, intensifies the likability, lessens counterarguments, and does not obstruct the comprehension of the message (Xiao, Cauberghe, & Hudders, 2018). As Thelwall & Thelwall (2020) contended, humor-related communication reaches a massive audience and imparts additional information.…”

Section: Significance Of the Studymentioning

confidence: 99%

A Linguo-Cultural Analysis of COVID-19 Related Facebook Jokes

Khan¹,

Ali²,

Hussain³

et al. 2020

LLR

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This research aimed to get an insight into Pakistani people’s thought patterns and matters of concern through social media humor. The data collected through online crowdsourcing have been analyzed, adapting the Linguo-Cultural Approach by Petrova. The ‘culturemes’ have been arranged based on their 'semantic density' in a descending order. The highest dense ‘cultureme’ consists of the memes about gender, reinforcing the traditional notions of patriarchal tendencies. The second and third categories target the people's non-seriousness about the precautionary measures and the 'online classes', respectively. Satirical posts about political figures and governmental decisions are in the fourth position. The aggressive role of police, coupled with the expected population increase, has taken the fifth position in the hierarchy. The sixth category is about the masses' tendency to shop carelessly. The seventh category comprises self-deprecating memes, followed by the eighth category about over-eating and getting fat during the stay at home. Memes about China being labeled as the creator of the virus have taken the ninth position, and the posts about the ethnic slur come next. The least dense category consists of the posts about the hype created by news channels. This hierarchical arrangement of the semantic densities has revealed real-life situations and concerns and doubts and belief systems of the current social media users in Pakistan. The need of the hour is to employ content creators to come up with the comic, but creative memes and jokes to condition people's subconscious to be more careful about their health.

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Section: Significance Of the Studymentioning

confidence: 99%

A Linguo-Cultural Analysis of COVID-19 Related Facebook Jokes

Khan¹,

Ali²,

Hussain³

et al. 2020

LLR

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show abstract

“…Additionally, the results show that Chinese social media play a more active role in maintaining the relationship between sojourners and Chinese Americans than American social media. This result shows that the relatively homogeneous cultural context of Chinese social media provides sufficient emotional and spiritual exchange opportunities, as well as mutual social assistance space for sojourners and Chinese Americans, which is more recognized and adapted by both sides, thus helping to meet the fulfillment of their need for relatedness in the common cultural context (Lim and Pham, 2016;Xiao et al, 2018).…”

Section: Discussionmentioning

confidence: 89%

Online Self-Presentation Strategies and Fulfillment of Psychological Needs of Chinese Sojourners in the United States

Tian

Qin

2021

Front. Psychol.

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This study statistically analyzed survey data to examine the relationship between fulfillment of psychological needs of 223 Chinese sojourners in the United States and their online self-presentation strategies on Chinese and American social media. The results showed that the combined use of proactive and defensive self-presentation strategies on Chinese social media instead of American social media were more effective to fulfill the sojourners’ need for autonomy. Moreover, presentation strategies that helped to meet the sojourners’ need for relatedness were significantly different between Chinese and American social media. Specifically, a proactive strategy was more effective to meet sojourners’ need for relatedness on Chinese social media, while a defensive strategy was more effective to fulfill their need for relatedness on American social media.

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“…The summary of various implementations and improvement of SCCT is presented in Appendix B (1). The study in [57], [60], [142], [143] are studies that did not mention any response strategy associated with the most dominant theory but literature evidence suggest that they are linked with traditional theory. Specifically, the study in [142] expanded the understanding of the role of social media in crisis communication, both the humanitarian and organisational crisis response.…”

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

“…Moreover, [57] study prioritised senders than receivers, and this supports the theoretical concept of SCCT. Also, [143] developed a model based on the attribution theory for reputation repair. The apology was the most used response strategy than a deal, excuse and bolstering.…”

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

et al. 2020

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The involvement application and use of crisis and emergency management and communication are increasing rapidly. This study conducts a systematic literature review to identify the development of theoretical models in the area of social media crisis communication and management. The study aims to review and analyse the relationship of social media-based crisis communication in the context of crisis informatics and its taxonomy and the related crisis communication theoretical models to derive the challenges and limitations. A total of 207 articles were selected for the evaluation based on quality, relevancy, and contribution. The findings revealed that the situational crisis communication theory (SCCT) is the most dominant theory, followed by social-mediated crisis communication (SMCC) and integrated crisis mapping (ICM) models. The study identified theories such as the STREMII model, social media crisis management matrix/framework (SMSMF), and an interactive crisis communication model (ICCM) as emerging models. Moreover, the result of the finding shows that stakeholder interaction is an understudied field, while information reliability and processing for decision-making purposes, the wider application of social media sites, privacy issues, and how social media interaction can improve community resilience or build stakeholders relationships remain suitable topics for future research.

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Humour as a double‐edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Cited by 25 publications

References 60 publications

A Linguo-Cultural Analysis of COVID-19 Related Facebook Jokes

A Linguo-Cultural Analysis of COVID-19 Related Facebook Jokes

Online Self-Presentation Strategies and Fulfillment of Psychological Needs of Chinese Sojourners in the United States

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

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