“…For many years, it has been assumed that public support for any given military operation (e.g. an invasion of another country) should be inversely related to war casualties, such that higher loss of life is associated with less support for that operation, and vice versa (Coker, 2001;Gentry, 1998;Luttwak, 1996). As noted in a recent review by Gelpi, Feaver, and Reifler (2009), however, the actual picture is somewhat more complicated, as factors other than war casualties can determine public support for the war, such as likelihood of a successful outcome (Eichenberg, 2005).…”