Human resource management at Star Alliance: Pressures for standardization and differentiation

The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry

“…The quality of service that could increase passengers' satisfaction levels had become a must do strategy which is more important than just promoting cheap airfares [10].…”

A hybrid ANP model in fuzzy environments for strategic alliance partner selection in the airline industry

“…The alliance is distinguished by several characteristics: independent firms; horizontal or vertical relationships; relationships which are not solely transactional; partners share resources, risks and benefits but have limited control and incomplete contracts. The types of airline alliance may include reciprocal frequent-flyer program recognition, shared lounges and check-in facilities, code-sharing agreements, marketing arrangements, procurement policies, system commonality, and even the interchangers of flight-crew personnel and aircraft [2].…”

“…They highlighted the following five forces: (i) increased globalization in trade and air transportation; (ii) increased intra-regional interaction, (iii) economic incentives for airline consolidation; (iv) pace of liberalization of international air transport industry, and (v) anti-trust concerns. Holtbrugge et al [2] investigated human resource management (HRM) after strategic alliance. The main focus in all of these alliance studies has been the importance of the strategic alliance or the performance measures after the alliance.…”

“…They are frequently made in response to changing economic and regulatory conditions [1]. Three major alliances established within the last 10 years-Star Alliance, One-world and Sky Team-now account for nearly 70% of passengers and turnover in the global market [2]. Strategic alliance strategies allow airlines to expand networks, attract more passengers, and take advantage of product complementarities, as well as providing costreduction opportunities in passenger service related areas (such as code-sharing, joint baggage handling, joint use of lounges, gates and check-in counters, and exchange of flight attendants) [3].…”

Global teams: a network analysis

“…Global teams mainly serve the purpose of satisfying the needs of extremely culturally heterogeneous flight passengers. In addition to the customer orientation, the cross-country coordination of the partner alliance represents another important task (Holtbrügge et al, 2006). In the Star Alliance, global teams work constantly and are located on all hierarchical levels Global teams: a network analysis from the Alliance Management Board to the check-in crews.…”