“…This research has focused on how to manage e-stores and create marketing strategies. Previous relation methods have focused on influence [38], assessment [13], ranking [37,92] selection [18,36,47,49,60,72], and improvement [14,21,46,48,50,51,59,83,85]. Thus, this study seeks a new hybrid Multiple Attribute Decision Making (MADM) model combining the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique to build an influential relationship among dimensions and criteria, DEMATEL-based ANP (DANP) to find the influential weights, and VIšekriterijumsko KOmpromisno Rangiranje (VIKOR) methods to assess performance, not only in ranking and selection but also in improving and creating e-store marketing strategies to reduce gaps in each dimension and criterion to promote the e-store environment and satisfy customers' needs.…”