How Users Read and Comprehend Privacy Policies

Vu, Kim‐Phuong L.; Chambers, Vanessa; Garcia, Fredrick P.; Creekmur, Beth; Sulaitis, John; Nelson, Deborah; Pierce, Russell S.; Proctor, Robert W.

doi:10.1007/978-3-540-73354-6_88

Cited by 17 publications

(15 citation statements)

References 2 publications

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“…Furthermore, the adequacy of privacy policies and the terms of service in communicating such further uses of data is far from certain [1,48]. Previous studies have shown that privacy policies and the terms of service are usually seen broadly as legalese, which discourages consumers from taking the time to read them [49]. Moreover, some companies have already frequently modified their privacy statements, raising a question regarding how far the customers are truly informed of such modifications.…”

Section: Discussionmentioning

confidence: 99%

Review of Policies of Companies and Databases Regarding Access To Customers’ Genealogy Data for Law Enforcement Purposes

2020

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The rapidly evolving popularity of direct-to-consumer genetic genealogy companies has made it possible to retrieve genomic information for unintended reasons by third parties, including the emerging use for law enforcement purposes. The question remains whether users of direct-to-consumer genetic genealogy companies and genealogical databases are aware that their genetic and/or genealogical data could be used as means to solving forensic cases. Our review of 22 companies’ and databases’ policies showed that only four companies have provided additional information on how law enforcement agencies should request permission to use their services for law enforcement purposes. Moreover, two databases have adopted a different approach by providing a special service for law enforcement. Although all companies and databases included in the study provide at least some provisions about police access, there is an ongoing debate over the ethics of these practices, and how to balance users’ privacy with law enforcement requests.

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Section: Discussionmentioning

confidence: 99%

Review of Policies of Companies and Databases Regarding Access To Customers’ Genealogy Data for Law Enforcement Purposes

2020

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“…But whilst this implies that the privacy concerns of consumers can be mitigated simply by online merchants making their privacy policy available, other studies indicate that this only works if consumers actually read and use the information contained in the policy (Tsai et al, 2011). For example, some scholars point out that privacy policy that is too comprehensive may be difficult to understand (Fabian et al, 2017) and time-consuming to read (Vu et al, 2007), with the result that few consumers will bother to read it properly. Pollach (2007) criticizes the effectiveness and quality of privacy policies, suggesting that too many fail to address certain important areas of user concern.…”

Section: E-commerce Websites' Privacy Policiesmentioning

confidence: 99%

Privacy-deprived e-commerce: the efficacy of consumer privacy policies on China's e-commerce websites from a legal perspective

Zhu

Srivastava²,

Sutanto

2020

ITP

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PurposeDespite grave public concerns over information privacy and ongoing academic explorations of privacy policy, there is a general lack of understanding toward this issue in the legal context in China, the largest e-commerce market in the world. Departing from the extant literature of general discussion in nature, the authors undertook an exploratory study on the efficacy of e-commerce websites' privacy policies in China from the legal perspective.Design/methodology/approachThe authors drew on a qualitative grounded theory approach to identify selective codes relating to the focal issue and established a theoretical framework therefrom. The authors then conducted theoretical integration by linking them to the Theory of Development Blocks and the System Justification Theory.FindingsThe research identifies a general distrust of Chinese consumers toward privacy policies and highlights that despite their growing concerns about privacy, the privacy policies are largely ineffective in reflecting legal enforcement, changing their perceptions or influencing purchase behaviors. It also reveals that the current Chinese legislation is unable to fully render consumers' confidence in e-commerce websites' privacy policies effectiveness and privacy protection due to its limited recognition and influences among them.Originality/valueThe research has multiple ramifications. The authors empirically confirmed a mismatch between customers' perception of privacy policies and their actual behaviors and then theoretically explained the seemingly conflicting scenario in the context of development block of legal enforcement and system justification. The authors theorized the absence of the legal enforcement in privacy policies to supplement the legal perspective to the literature. The research further leads us to suggest that the time has come to update and strongly enforce privacy regulation in China to fuel the further development of e-commerce sector in practice.

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“…The work of Vu et al [15] presents a study on how users read online privacy policies and how well those policies are understood by their readers. The authors investigate the user's abilities to recall information after reading a policy or to search for information within the policy in response to specific questions.…”

Section: Related Workmentioning

confidence: 99%

Privacy Concerns in a Remote Monitoring and Social Networking Platform for Assisted Living

Rothenpieler

Becker

Fischer

2011

IFIP Advances in Information and Communication Technology

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Abstract. In this paper, we present an online platform for the field of Ambient Assisted Living (AAL) which is designed to support a selfdetermined and safe life for elderly people in their own homes instead of admission to a nursing home. This goal is achieved through in-home monitoring of the clients using wireless sensor networks in combination with a social networking approach based on personal Patrons. The platform further acts as a marketplace for third party service providers which can extend the functionality of the platform, supplying the users with individual made-to-measure assistive services. This paper provides an overview of the concept behind this platform with special focus on privacy issues.

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How Users Read and Comprehend Privacy Policies

Cited by 17 publications

References 2 publications

Review of Policies of Companies and Databases Regarding Access To Customers’ Genealogy Data for Law Enforcement Purposes

Review of Policies of Companies and Databases Regarding Access To Customers’ Genealogy Data for Law Enforcement Purposes

Privacy-deprived e-commerce: the efficacy of consumer privacy policies on China's e-commerce websites from a legal perspective

Privacy Concerns in a Remote Monitoring and Social Networking Platform for Assisted Living

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