How tourists consume a destination

McKercher, Bob; Wong, Clifford; Lau, Gigi

doi:10.1016/j.jbusres.2006.01.009

Cited by 81 publications

(51 citation statements)

References 16 publications

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“…As suggested by the literature, those who preferred more structure in their independent travel were found to spend more time planning their trips (McKercher et al 2006). On the other hand, the relationship between serendipity and travel planning has not been explored in previous research.…”

Section: Discussionmentioning

confidence: 84%

“…A scale for the 'style of independent travel' (SIT) which incorporated 'structure' and 'serendipity' was developed from the different activity styles of fully independent pleasure travellers presented by McKercher et al (2006). They divided independent travellers visiting main destinations into three types: wanderer, tour-taker, and pre-planner.…”

Section: Methodsmentioning

confidence: 99%

“…The measurement for this new pattern of travel was developed based on the different activity styles of independent pleasure travellers by McKercher et al (2006). Although it is labeled as' style of independent travel' (SIT) with two dimensions: structure and serendipity, travel style is a broad concept consisting of one's travel budget, choice of transportation, special interest activities, types of experience sought, and more.…”

Section: Introductionmentioning

confidence: 99%

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Serendipity and Independent Travel

Huang¹,

Norman²,

Hallo³

et al. 2014

Tourism Recreation Research

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The independent travel market is not homogeneous. As smartphones and mobile navigation devices became ubiquitous, independent travellers are now allowed to explore the destination without making detailed plans. The purpose of this study is to explore tourists' preferences for the level of structure vs serendipity in their travel experience, and investigate how different styles of independent travel relate to other tourist behaviour. Findings showed that independent travellers, overall, had a higher preference for serendipity than following a structured itinerary. Respondents who were more' serendipitous' participated in more activities, particularly sightseeing and outdoor sports, while those who preferred 'structured' travel took part in fewer activities, in spite of their planning. As predicted, the 'structured' respondents spent more time on travel planning and were more likely to look for specific information, such as price and location. The' serendipitous' respondents, however, did not wander without knowledge. Searching for more general information about the area, they in fact used more information sources than those who preferred 'structured' travel.

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Section: Discussionmentioning

confidence: 84%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Serendipity and Independent Travel

Huang¹,

Norman²,

Hallo³

et al. 2014

Tourism Recreation Research

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show abstract

“…Hong Kong Disneyland also includes the first train line ever devoted to a theme park, with rail cars sporting mouse head-shaped windows (McPhail, 2006). Hong Kong Disneyland opened in September 2005 (McKercher, Wong, & Lau, 2006). Amid disappointing attendance (A Chinese Makeover for Mickey and Minnie, 2008), the theme park only drew 5.6 million visitors during the first season.…”

Section: Hong Kong Disneyland: From Its Opening To the Presentmentioning

confidence: 99%

Disney’s successful adaptation in Hong Kong: A glocalization perspective

Matusitz

2009

Asia Pac J Manag

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This paper applies the principles of glocalization theory to Disney's successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland's lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors' customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.

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“…This work includes: Boorstin (1971), Cohen (1972), Graham and Wall (1978), Etzel and Woodside (1982), Hsieh et al (1992), Rao et al (1992), Mudambi and Baum (1997), Flognfeldt (1998), Oppitz (1998), Burns (1999), McIntosh (1999), Dolnicar (2002), McKercher (2002), McKercher et al (2002), Kim and Jogaratnam (2003), Littrell et al (2004), McKercher et al (2006), Spencer and Holecek (2007), Yun et al (2008), and Kim and Agrusa (2008). Many of these and other studies illustrate the segmentation of groups of travelers who react in homogeneous ways.…”

Section: Introductionmentioning

confidence: 99%

Segmenting the market of first‐time visitors to an island destination

Hennessey

Yun

MacDonald

2012

International Journal of Culture, Tourism and Hospitality Research

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Purpose -The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics.Design/methodology/approach -The research analyzes 1,104 exit surveys completed by first-time visitors to the Canadian province of Prince Edward Island. Clustering analysis identifies three segments that are refined and tested by multivariate and bivariate analyses.Findings -The results indicate that there are three distinct segments of first-time visitors based on travel activities: culture-oriented (26 percent of the market), active (37 percent), and casual (37 percent). The key differences among the three segments are demographic, socio-economic, trip-related characteristics, and spending patterns. These results confirm the sustainability and profitability of the market segments.Practical implications -Segmenting markets for products or services, in any industry, is vital to gain a better understanding of the customer, and to better allocate scarce tourism resources to product development, marketing, service, and delivery. Therefore, all tourism industry stakeholders must be aware of the market segments that are currently visiting the destination.Originality/value -Tourist segments based on activities are not absolutes, but a continuum. The majority of first-time visitors to a destination engage in a variety of travel activities across the segments, running from more to less involved. Successful tourism destinations are those that meet the various activity needs of their segments in both their marketing and on the ground.

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How tourists consume a destination

Cited by 81 publications

References 16 publications

Serendipity and Independent Travel

Serendipity and Independent Travel

Disney’s successful adaptation in Hong Kong: A glocalization perspective

Segmenting the market of first‐time visitors to an island destination

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