“…Marketing outputs using LCA are often at a corporate or brand level, or part of broader sustainability frameworks (ECRM, 2010, SC Johnson, 2004, SC Johnson, 2010, Sterling, 2007, Kölsch et al, 2008, Saling et al, 2002, da Silva, 2008, Uhlman and Saling, 2010). An opportunity is apparent for marketing departments to engage more with streamlined LCA tools to increase the viability and incidence of life cycle marketing strategy projects at a product level that ultimately then use a full LCA (Baumann et al, 2002, Lockrey, 2011, Rio et al, 2013.…”