A review of life cycle based ecological marketing strategy for new product development in the organizational environment

Lockrey, Simon

doi:10.1016/j.jclepro.2015.02.022

Cited by 31 publications

(20 citation statements)

References 90 publications

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“…International entrepreneurship is also found to play moderating role between marketing capabilities and global marketing strategy formulation (Morgan, 2009). Precisely, the importance of international entrepreneurs is observed in terms of their role in customer engagement and global strategy formulation.…”

Section: H8: International Entrepreneurship Has a Moderating Effect Bmentioning

confidence: 85%

“…Careful consideration of market sensing definition reveals that market sensing involves collection and dissemination of information that is necessary regarding ongoing market trends and changing market conditions. Being provided with this type of information on time, firms will be equipped with necessary knowledge that will help them to formulate right strategy to compete in global market (Mariadoss, et al, 2015). Market sensing provides companies with relevant and on time information about the changing market conditions and new business opportunities that will aid them in creating competitive advantage, which is important in formulation of successful global strategy (Day &Wensley, 1988).…”

Section: H4: Market Sensing Has An Impact On Global Marketing Strategmentioning

confidence: 99%

“…The ability of the firm to collaborate and exchange the necessary information among partners helps the companies to exploit innovative products and create superior customer value, which is the crucial aspect of any global marketing strategy (Lockrey, 2015). Partner linking is found to make efficient use of firm resources and capabilities, which can be beneficial in terms of creating innovative products (Homburg et al, 2000).…”

Section: H6: Partner Linkages Have An Impact On Global Marketing Stramentioning

confidence: 99%

“…The role of marketing capabilities has also been studied in relation to company profit. The study conducted by Morgan (2009) analysed the influence of marketing sensing, brand management and customer engagement on company growth. Morgan (2009) found a significant positive relationship between marketing capabilities and company growth.…”

Section: Introductionmentioning

confidence: 99%

“…The study conducted by Morgan (2009) analysed the influence of marketing sensing, brand management and customer engagement on company growth. Morgan (2009) found a significant positive relationship between marketing capabilities and company growth. Marketing literature also proposed different elements of marketing capabilities such as market sensing, customer engagement and partnership capabilities.…”

Section: Introductionmentioning

confidence: 99%

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Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy

Wang

2015

JIBRM

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The aim of this paper is to provide conceptual framework that can be used by marketing scholars and business executives to formulate a global marketing strategies that can help them to pursue their international operation in foreign markets successfully. For this purpose, the paper utilizes marketing capabilities of the firm including market sensing, partner linking and customer engagement and analyse how each of these capabilities are important to pursue global strategy that will help the firm to achieve competitive advantage. After a careful consideration of previous literature in the same field, the importance of control variables, such as international experience and international entrepreneurship, has been discovered and they are included as having moderating impact between marketing capabilities and global strategy formulation. The study has following propositions: market sensing has a positive relationship with international performance, customer engagement has a positive relationship with international performance, partner linking has a positive relationship with global strategy formulation etc. The originality of this paper can be explained by the integration of three important variables such as market sensing, partner linking and customer engagement, and by moderating role of international experience and international entrepreneurship. This paper provides some important managerial implication for business executives, which can be found in discussion part. The future research in the same field should take into consideration the other important marketing capabilities such as brand management, marketing communications management and channel management.

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Section: H8: International Entrepreneurship Has a Moderating Effect Bmentioning

confidence: 85%

Section: H4: Market Sensing Has An Impact On Global Marketing Strategmentioning

confidence: 99%

Section: H6: Partner Linkages Have An Impact On Global Marketing Stramentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy

Wang

2015

JIBRM

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Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

Guo,

Bian,

et al. 2023

Manage Decis Econ

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With the emergence of knowledge economy, knowledge payment has become an essential means of knowledge circulation. This study employs a system dynamics approach and integrates signal theory and customer value perception to investigate the dynamic pricing strategies for various knowledge payment products from the perspective of knowledge producers. First, this study analyzes the categories of knowledge payment products and proposes a theoretical research framework for designing dynamic pricing strategies for different products categories. Second, this study identifies the key factors that impact the profitability of knowledge payment platforms and construct a system dynamics model of product pricing strategies for knowledge payment platforms; next, three typical knowledge payment products on Zhihu Live are chosen as research objects, and system dynamics equations are constructed to simulate the profitability changes of different types of products in different periods. Finally, the results of simulation and sensitivity analysis are combined to select dynamic pricing strategies for different products types. This study offers an innovative exploration of multi‐stage pricing strategies for different types of knowledge payment products, which fills the gap in existing research and provides more scientific suggestions for knowledge producers and consumers in terms of knowledge transactions.

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Elucidating the Indirect Contributions of Packaging to Sustainable Development: A Terminology of Packaging Functions and Features

et al. 2016

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Packaging has great potential to contribute to sustainable development through its functions. Previous research has indicated a need for increased knowledge among consumers, suppliers, authorities and media of how packaging functions and features influence sustainable development. Previous research also shows the need for a common terminology of packaging functions and features in order to facilitate and improve communication and understanding in development and decision processes.This conceptual paper sets out to identify, collect, analyse and systemize packaging functions and features and evaluate them based on their indirect contributions to sustainable development. The systemized functions and features are expressed in generic terminology. Three clusters of packaging functions were identified from the literature: protect, facilitate handling and communicate. Nineteen packaging features were also identified. They were grouped under the three functions and elaborated based on their indirect contributions to the environmental, social and economic dimensions of sustainable development. Fourteen potential positive indirect effects were identified including decreased product waste, reduced risk for human health hazards, increased handling and transport efficiency. Decreased product waste was generated by 13 of the features and was thus the most frequently appearing. Reducing waste is thereby indicated to be a manifold matter, but also one of great potential.The proposed terminology can contribute to an increased understanding of how packaging can actually contribute to sustainable development. In a theoretical context, this paper attempts to complement earlier work in sustainable packaging development by its emphasis on the indirect contributions of packaging to sustainable development.

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A review of life cycle based ecological marketing strategy for new product development in the organizational environment

Cited by 31 publications

References 90 publications

Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy

Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy

Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

Elucidating the Indirect Contributions of Packaging to Sustainable Development: A Terminology of Packaging Functions and Features

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