“…Third, questions evoking answers that are in conflict with the prevalent social norm can be perceived as sensitive. Prototypical examples for sensitive topics in many Western societies are the consumption of alcohol and illicit substances (Tourangeau & Yan, 2007), sexual activities (Langhaug, Sherr, & Cowan, 2010;McCallum & Peterson, 2012), or delinquency (Kleck & Roberts, 2012). Due to the private nature of these behaviors, researchers interested in studying them usually have to rely on individuals' selfreports; objective measurements are typically rare (see van der Pol et al, 2013, for an example on drug use) or nearly impossible (e.g., in the context of sexual research).…”