How to convince the unconvincibles? A mass mediated approach to communicate sustainable lifestyles to a low-interest target group

Reisch, Lucia A.; Bietz, Sabine

doi:10.1504/ijisd.2007.016933

Cited by 7 publications

(3 citation statements)

References 16 publications

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“…Some of these new communication formats, such as serious games and edutainment, have already been shown to promote awareness about sustainability challenges among citizens, and to increase motivation and engagement [15][16][17]. By using these entertaining formats, even people that are not primarily concerned or interested in sustainability can be reached [18].…”

Section: Introductionmentioning

confidence: 99%

Scientainment for Sustainability: The Eco-Confessional as a New Approach for Life Cycle Thinking

et al. 2019

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For educating a wide audience on the environmental impact of their daily life decisions, the Eco-Confessional has been developed as an interactive exhibit and a serious game. In this, the effectiveness of promoting sustainable lifestyles through life cycle thinking was explored. Based upon life cycle assessments, the eco-confessional reveals the environmental impact of eco-sins and good deeds performed in everyday life in a playful way. As the Eco-Confessional was being exhibited, it was evaluated to measure the impact of the new communication format. The goal of the project was to increase sustainable behavior by influencing both the desire and the ability to make sustainable decisions. The evaluation revealed that these goals were mostly achieved. By combining life cycle data with gamification elements, the Eco-Confessional succeeded in implementing a new scientainment approach to environmental education, which promotes life cycle thinking among the public.

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Section: Introductionmentioning

confidence: 99%

Scientainment for Sustainability: The Eco-Confessional as a New Approach for Life Cycle Thinking

et al. 2019

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“…As mentioned above, cross-medial promotion (e.g. using advertising on TV) appeared to be an effective strategy to reach a low-involved target group (Reisch & Bietz, 2007;Story & French, 2004).…”

Section: If the Mountain Will Not Come To Mahomet Shouldmentioning

confidence: 91%

“…This strategy is not limited to online promotion and is less dependent on a social context. Previous research indicated the effectiveness of such a strategy to reach a low-involved target group (Reisch & Bietz, 2007;Story & French, 2004).…”

Section: Disseminationmentioning

confidence: 99%

Hard to get, hard to keep : dissemination of and exposure to Internet-delivered health behaviour change interventions aimed at adolescents

Crutzen¹

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Human resource management: A link between sustainable development and sustainable lifestyles. Traditional and systematic review

Wojtaszczyk,

Różańska‐Bińczyk,

Syper‐Jędrzejak

2024

Sustainable Development

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Human resource management (HRM), under the influence of the sustainable development paradigm, is evolving towards sustainable HRM. Contemporary HRM is a cross‐functional task that becomes increasingly important in the creation of corporate sustainability. Therefore, HRM plays an important role in building sustainable development. At the same time, HRM becomes more and more human‐centred. HRM is not only recruitment or appraisal orientated; one of its aims is to help different shareholders live sustainable lifestyles. Meanwhile, a sustainable lifestyle is analysed mainly in the context of consumer behaviour. The role of HRM in the promotion of a sustainable lifestyle is overlooked too often. The aim of the paper is to verify the importance of our ascertainment that HRM may (and should) be a link between sustainable development and sustainable lifestyles. We also want to confirm/deny a research gap related to the HRM's role in promotion of a sustainable lifestyle. We used two literature review methods: traditional and systematic review. The research pointed out that the researchers examine the idea of sustainable development as well as analyse the concept of a sustainable lifestyle. The systematic literature review identified a research lacuna in HRM regarding its role in promoting sustainable lifestyles.

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How to convince the unconvincibles? A mass mediated approach to communicate sustainable lifestyles to a low-interest target group

Cited by 7 publications

References 16 publications

Scientainment for Sustainability: The Eco-Confessional as a New Approach for Life Cycle Thinking

Scientainment for Sustainability: The Eco-Confessional as a New Approach for Life Cycle Thinking

Hard to get, hard to keep : dissemination of and exposure to Internet-delivered health behaviour change interventions aimed at adolescents

Human resource management: A link between sustainable development and sustainable lifestyles. Traditional and systematic review

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