“…To study the ordering behavior in a competitive newsvendor problem, Ovchinnikov et al. () propose a demand‐based behavioral model that incorporates several well‐established newsvendor ordering regularities, including the pull‐to‐center effect, demand chasing, and reference dependence. The OMQ model takes the following forms:where is the observed order quantity by individual i in round t , and is the effective demand in round t − 1.…”