2020
DOI: 10.1108/ijchm-07-2020-0696
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How to avoid common mistakes in experimental research?

Abstract: Purpose The purpose of this paper is to discuss some common pitfalls in experimental research in the field of hospitality and tourism. It aims to offer recommendations on how to avoid such problems to enhance theory development. Findings This paper highlights some common pitfalls in hospitality research regarding manipulations, samples and data analyses. The challenges imposed by the global pandemic are also discussed. Research limitations/implications Researchers in hospitality are recommended to refine t… Show more

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Cited by 35 publications
(36 citation statements)
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“…In order to develop a prediction model, the sample size must be large enough to ensure stable coefficients. The larger the sample size, the more reliable results [ 56 ]. Using an inadequate sample size, the model may not predict well and be acceptable for future subjects [ 57 ].…”
Section: Discussionmentioning
confidence: 99%
“…In order to develop a prediction model, the sample size must be large enough to ensure stable coefficients. The larger the sample size, the more reliable results [ 56 ]. Using an inadequate sample size, the model may not predict well and be acceptable for future subjects [ 57 ].…”
Section: Discussionmentioning
confidence: 99%
“…Accordingly, our observations per variable were more than 60. Similarly, Mattila et al (2021) recommended recruiting more than 30 participants per treatment in the experimental designs in an online setting. The observations per treatment for the present study were more than 110, which is sufficiently higher than the minimum threshold.…”
Section: Methodsmentioning
confidence: 99%
“…The purpose of including manipulation check questions in social science research is mainly to ensure that the treatment manipulation worked and successfully affected the latent variables that the researchers intended to measure and the manipulation did not affect other constructs in an unintended manner (Mattila et al , 2021; Perdue and Summers, 1986). The independent variables used in this study, service level and recovery type, were directly outlined in the scenario, and it was simple to confirm that these variables were manipulated as intended, unlike latent variables that cannot be altered directly.…”
Section: Methodsmentioning
confidence: 99%