How the destination short video affects the customers' attitude: The role of narrative transportation

Cao, Xinyue; Qu, Zhirui; Yan, Liu; Hu, Jiajing

doi:10.1016/j.jretconser.2021.102672

Cited by 89 publications

(54 citation statements)

References 58 publications

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“…At the same time, the adverse effects of Covid-19 on daily life are substantial, especially for the travel industry (Tran et al 2020 ), as government restrictions and safety concerns have reduced chances to travel. As an alternative, users watch TikTok travel videos to satisfy their travel needs (Cao et al 2021 ). However, in the meantime, their intention to travel in the future is fostered.…”

Section: Introductionmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

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Section: Introductionmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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show abstract

“…Furthermore, a strong sense of presence that viewers experience contributes to the formation of a fantastic holistic image of the destination. Cao et al [41] found that the narrative transportation introduced by short tourism videos would affect the sense of presence of prospective tourists toward the destination, and the perceived presence would also influence the narrative persuasion of videos and their destination brand attitudes. Hyun et al [71] surveyed respondents with various virtual information contents provided on the website, and their results illustrated that telepresence had a direct and significant impact on virtual cognitive and conative images.…”

Section: Sense Of Presence and Its Moderating Rolementioning

confidence: 99%

“…Moreover, such a type of tourism enables tourists to focus on the feeling of being in a certain place, creating a relatively real tourism experience to achieve psychological well-being [40]. Cao et al [41] studied narrative tourism videos and found that this kind of presentation is similar to transporting tourists to the destination, which can reduce their risk perception. Tourists can have a sense of presence as if they are in the destination and can immerse themselves in the context of the attraction through the viewing of short videos.…”

Section: Introductionmentioning

confidence: 99%

Factors That Influence Virtual Tourism Holistic Image: The Moderating Role of Sense of Presence

Tsai

2022

Sustainability

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The COVID-19 pandemic has dramatically restricted domestic and foreign travel; thus, virtual tourism has become a new option for traveling. As regards virtual tourism, the present study seeks to investigate the effect of tourist involvement on the three components of holistic image, namely cognitive, affective, and conative images; the influence of cognitive, affective, and conative images on the construction of the holistic image; and the moderating effect of sense of presence on the relationships between cognitive, affective, and conative images on the holistic image. Prospective tourists were chosen as research subjects in the present study on non-immersive virtual reality (VR) tourism, or virtual tourism. Participants first watched the 360° VR tour video of AirPano. Afterward, they filled out an online questionnaire, of which 386 valid samples were collected for analyses. Results show that tourist involvement considerably affects cognitive, affective, and conative images, which significantly influence the holistic image. Furthermore, a sense of presence was found to positively moderate the relationships between (1) cognitive and holistic, (2) affective and holistic, and (3) conative and holistic images. These results may allow tourism marketing organizations to better understand how to strengthen the holistic image in the context of virtual tourism.

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“…After carrying out narrative analysis of short video content, some researchers believe that short videos make information more attractive to the audience and can deliver more content within the same period than traditional advertisements. Short videos help the audience better understand and accept the information [ 8 – 10 ]. When analyzing short videos, researchers also pay attention to short video platforms that have become a hallmark in the online world.…”

Section: Literature Reviewmentioning

confidence: 99%

Trust of Information during the Dissemination of Popular Science Web Videos in the New Media Era

Cheng

2022

Computational Intelligence and Neuroscience

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Web videos have gradually replaced text, voice, pictures, and other information carriers to become an important way of information dissemination in the new media era. As digital technology brings a new dissemination ecology, the original dissemination trust theory and its framework are facing the crisis of explanatory power failure. This paper considers the popular science web video as an object of study. It analyses and interprets the development of popular science web videos based on the evolution of dissemination form and the basic principle of social trust, from perspectives such as mediology, informatics, and sociology. To maintain or improve the trust relationship in web videos, it’s necessary to find positive incentive and reverse punishment, and establish a trust certification and regulation mechanism. In this way, active dissemination and sharing of information can be promoted for a more vigorous society and culture. Moreover, this paper explores a new way of web video development from the perspective of trust.

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How the destination short video affects the customers' attitude: The role of narrative transportation

Cited by 89 publications

References 58 publications

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Factors That Influence Virtual Tourism Holistic Image: The Moderating Role of Sense of Presence

Trust of Information during the Dissemination of Popular Science Web Videos in the New Media Era

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