How Sunday, price, and social norms influence donation behaviour

Martin, Richard; Randal, John

doi:10.1016/j.socec.2009.03.010

Cited by 21 publications

(15 citation statements)

References 12 publications

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“…It is also possible that they act benevolently because they expect some sort of direct or indirect reciprocity that may help them in the future [118][119][120][121] or because of a desire for "prosocial" prestige [34,122,123]. Moreover, the (expected) prosocial behavior of others may have established a social norm that prompted individuals to behave philanthropically when they would not have done so in private [124][125][126]. For example, in a field experiment, Martin and Randal [127] placed a transparent donation box in an art gallery with free admission and found varying frequencies and amounts of donations depending on whether or not, how much, and what kind of money (coins vs. bills) was visible in the box.…”

Section: Limitations Challenges and Future Directionsmentioning

confidence: 99%

A Large Scale Test of the Effect of Social Class on Prosocial Behavior

Korndörfer

Egloff²,

Schmukle

2015

SSRN Journal

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Does being from a higher social class lead a person to engage in more or less prosocial behavior? Psychological research has recently provided support for a negative effect of social class on prosocial behavior. However, research outside the field of psychology has mainly found evidence for positive or u-shaped relations. In the present research, we therefore thoroughly examined the effect of social class on prosocial behavior. Moreover, we analyzed whether this effect was moderated by the kind of observed prosocial behavior, the observed country, and the measure of social class. Across eight studies with large and representative international samples, we predominantly found positive effects of social class on prosociality: Higher class individuals were more likely to make a charitable donation and contribute a higher percentage of their family income to charity (32,090 ! N ! 3,957; Studies 1-3), were more likely to volunteer (37,136 !N ! 3,964; Studies 4-6), were more helpful (N = 3,902; Study 7), and were more trusting and trustworthy in an economic game when interacting with a stranger (N = 1,421; Study 8) than lower social class individuals. Although the effects of social class varied somewhat across the kinds of prosocial behavior, countries, and measures of social class, under no condition did we find the negative effect that would have been expected on the basis of previous results reported in the psychological literature. Possible explanations for this divergence and implications are discussed.

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Section: Limitations Challenges and Future Directionsmentioning

confidence: 99%

A Large Scale Test of the Effect of Social Class on Prosocial Behavior

Korndörfer

Egloff²,

Schmukle

2015

SSRN Journal

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“…Sun et al (1999) highlighted that the participation of leaders was an important part of the success of a charity program. Individual giving behavior and amount of donation are significantly affected by the giving behavior and amount given by others (Martin & Randal, 2009;Reyniers & Bhalla, 2013).…”

Section: Mobilization Context Perceived Pressure and Employees' Donmentioning

confidence: 99%

“…Thus, we investigated the effect of the relationship between solicitors and donors' individual giving behaviors in the context of workplace contributions. Second, Martin and Randal (2009) pointed out that the individuals' giving behaviors and their giving amounts were significantly affected by other people's giving behaviors. Based on this finding, we examined in our four contexts whether or not the employees' donation intentions and the perceived pressure could be influenced by the giving behaviors of their colleagues in workplace contributions.…”

mentioning

confidence: 99%

Impact of mobilization context on employees' donation intentions in China

Du¹,

Zhao²,

Zhang³

2014

soc behav pers

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We examined the influence mechanism of employees' donation intentions in 4 different mobilization contexts in the workplace in China. Employees (N = 528) from 50 organizations in China completed a survey and the results showed that mobilization context has a significant effect both on employees' perceived pressures and on donation intentions. Specifically, the relationship between employees and the organizer of the contributions in the workplace had a stronger influence on both employees' perceived pressures and donation intentions than did releasing a list of donors and amount of donations. In addition, perceived pressure was found to play a mediating role between the mobilization context and employees' donation intentions, and also to have a significantly negative effect on employees' donation intentions.

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“…Self‐interested giving includes supporting the services one uses (e.g., donating to a radio station in order to keep listening to it). Self‐interest may also be at work when people give to receive public recognition (Glazer & Konrad, ; Harbaugh, ), or to fit in with social norms (Martin & Randal, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Best practices in noncommercial radio fundraising: a practitioner perspective

Bentley

2014

J of Philanthropy and Mktg

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This study uses in‐depth qualitative interviews with radio professionals in the United States to identify best practices for noncommercial radio fundraising. Most noncommercial stations use on‐air pledge drives to solicit donations from listeners, and this is a major source of revenue for these stations. The interview data are analyzed using the constant comparative method. Findings indicate that radio professionals use a variety of fundraising appeals to reach listeners with different motivations for donating. These fundraising appeals have three dimensions: altruism/self‐interest, rational/emotional, and reinforcement/trigger. The data also indicate that noncommercial stations try to foster relationships with their listeners and donors. These relationships are managed through direct communication and through mass communication, which produces parasocial interaction. Copyright © 2014 John Wiley & Sons, Ltd.

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How Sunday, price, and social norms influence donation behaviour

Cited by 21 publications

References 12 publications

A Large Scale Test of the Effect of Social Class on Prosocial Behavior

A Large Scale Test of the Effect of Social Class on Prosocial Behavior

Impact of mobilization context on employees' donation intentions in China

Best practices in noncommercial radio fundraising: a practitioner perspective

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