2020
DOI: 10.2139/ssrn.3708868
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How Strategic Flexibility and Market Orientation affect Companies’ Performance? Evidence from Jordanian Pharmaceutical Companies

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Cited by 4 publications
(6 citation statements)
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“…The success of supply chain performance is related to the high quality value of strong relationships between members of the supplier network (McKone-Sweet & Lee, 2009). Pujawan defines Supply chain performance as a performance measurement system with a measuring tool used to observe supply chain performance jointly between an organization and another (Yousuf et al, 2020). Definition of Supply chain performance refers to the results of the supply chain's ability to meet end consumer desires and convey consumer desires efficiently (Hong et al, 2019).…”
Section: Supply Chain Performancementioning
confidence: 99%
“…The success of supply chain performance is related to the high quality value of strong relationships between members of the supplier network (McKone-Sweet & Lee, 2009). Pujawan defines Supply chain performance as a performance measurement system with a measuring tool used to observe supply chain performance jointly between an organization and another (Yousuf et al, 2020). Definition of Supply chain performance refers to the results of the supply chain's ability to meet end consumer desires and convey consumer desires efficiently (Hong et al, 2019).…”
Section: Supply Chain Performancementioning
confidence: 99%
“…Several studies investigated the impact of flexibility on customer satisfaction, where Sáenz et al (2018) identified the positive significant impact of flexibility on customer satisfaction in manufacturing companies, while Tan and Lim (2019) illustrated the importance of flexibility practices on enhancing customer satisfaction level in manufacturing industries, whereby Adara (2020) empirically investigated the positive significant impact of volume flexibility on customer satisfaction. Moreover, Yousuf et al (2020) identified that strategic flexibility is considered as a significant technique to react to uncertain situation and improve customer satisfaction in pharmaceutical industries. Finally, Fatima et al (2021) confirmed the positive significant impact of flexibility (manufacturing and logistics) on customer satisfaction in manufacturing industries.…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%
“…At the same time, the market expects strategic flexibility at the operational level from the companies involved, under conditions of intense competition and considerable uncertainty. (Yousuf et al, 2020;Yousuf et al, 2021) At the same time, product innovation affects consumer preferences and results in their change. In the market, the so-called "organized" elements play a significant role: apparently independent market players are mutually dependent, in addition to transactions based on price and volume, their relationship is also influenced by quality signals, and it also happens that they cooperate directly.…”
Section: Introductionmentioning
confidence: 99%
“…These elements to compete must be integrated in the operation of the companies that must be mirrored in operational flexibility. (Yousuf et al, 2020) Thus, part of the successful innovations of the producers is based on the knowledge of the needs of the users, but at the same time, an important condition for the spread of the innovations is that the users know the parameters of the new products, on the basis of which they decide on their purchases. Users can also participate in innovation (for example, as customers).…”
Section: Introductionmentioning
confidence: 99%