How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors

Chen, Jiahe; Chang, Yu‐Wei

doi:10.1007/s12525-023-00635-6

Cited by 12 publications

(6 citation statements)

References 65 publications

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“…The readiness and acceptance of technology have a significant effect on the importance of cognitive, social, and emotional skills for the adoption of Technology innovations by society . These cutting-edge technologies provide better experiences for users but may be too complex for others (Chen & Chang, 2023). Surprisingly, technology readiness represents human personality traits related to technology (Hallikainen et al, 2019), where age, education, and experience are related to individuals' Technology readiness (Blut & Wang, 2020), as several studies on technology readiness have been applied in various theories and through research models to broaden understanding of education and other areas of the social sciences (Lin et al, 2007); (Wang et al, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Aligned with the aforementioned, research addressing user behavior, their intention to use Technology services, as well as their impact on educational or work performance, has focused on the subject of study. Examples of such research include the works of Abdul (Abdul, 2022), El Barachi et al, (2022) , and Chen & Chang (Chen & Chang, 2023), which are scientific materials on digital transformation and the creation of intelligent organizational networks;;. However, authors like Clarke et al, (2000) point out that digitization has led to a decrease in face-to-face interactions in both educational and other areas.…”

Section: Literature Reviewmentioning

confidence: 99%

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Bibliometric analysis of technology readiness and education in high-impact journals of social sciences

Cruz Martinez,

Cruz-Martinez,

Acevedo-Duque

2024

JMBE

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In this bibliometric study, the close relationship between technology readiness and education is explored, particularly within the realm of social sciences. The main objective is to identify global trends and behaviors associated with these concepts. A qualitative scientometric review methodology was employed, focusing on the Web of Science (WoS) database, with 1366 articles analyzed. The application of various laws revealed the fundamental importance of Technology Readiness and Education for the long-term success of organizations in the digital age. Investing in the development of Technology skills strengthens competitiveness and fosters innovation. However, a minimal representation of educational topics in Social Sciences was observed, accounting for only 0.03% of the total articles. This knowledge gap is crucial to address, as training in technology and education is essential for both professional and scientific success. Having the appropriate competencies in technology and education is imperative to achieve greater productivity and professional success across various domains.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Bibliometric analysis of technology readiness and education in high-impact journals of social sciences

Cruz Martinez,

Cruz-Martinez,

Acevedo-Duque

2024

JMBE

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“…Lin [21] defines AI in retail as utilizing AI technologies and algorithms to harness customer data and drive business growth. This encompasses a spectrum of applications delineated by Chen et al [22], including smart retail outlets, autonomous shopping processes, customized services, contactless transactions, data analytics, labor cost reduction, efficiency enhancement, and competitive advantage strategies. These multifaceted implementations underscore AI's transformative potential within the retail sector, enabling personalized marketing strategies, optimized inventory management, and enhanced customer experiences.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Expanding on this discourse, Chen et al [22] conducted a study involving twenty indepth interviews to explore consumer perceptions of artificial intelligence and its marketing communication. The findings revealed that consumers perceive artificial intelligence through a multidimensional and relational lens, focusing on functionality, emotions, and the comparison between artificial intelligence and humans.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

Kolar,

Milfelner,

Pisnik

2024

Information

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In addressing the nuanced interplay between consumer attitudes and Artificial Intelligence (AI) use readiness in physical retail stores, the main objective of this study is to test the impacts of prior experience, as well as perceived risks with AI technologies, self-assessment of consumers’ ability to manage AI technologies, and the moderator role of gender in this relationship. Using a quantitative cross-sectional survey, data from 243 consumers familiar with AI technologies were analyzed using structural equation modeling (SEM) methods to explore these dynamics in the context of physical retail stores. Additionally, the moderating impacts were tested after the invariance analysis across both gender groups. Key findings indicate that positive prior experience with AI technologies positively influences AI use readiness in physical retail stores, while perceived risks with AI technologies serve as a deterrent. Gender differences significantly moderate these effects, with perceived risks with AI technologies more negatively impacting women’s AI use readiness and self-assessment of the ability to manage AI technologies showing a stronger positive impact on men’s AI use readiness. The study concludes that retailers must consider these gender-specific perceptions and attitudes toward AI to develop more effective strategies for technology integration. Our research also highlights the need to address gender-specific barriers and biases when adopting AI technology.

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“…In particular, the concept of interactivity with technology echoes the consumer's exploratory behavior, in the sense that the presence of in store AI-powered technologies could stimulate the consumer's curiosity during the shopping experience (Chen and Chang, 2023). Two initial research fields in behavioral psychology and educational sciences have helped to conceptualize curiosity.…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment

El Abed,

Castro-Lopez

2023

APJML

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PurposeDigitalization is revolutionizing the retail sector as today's consumers prefer a seamlessly integrated, fluid and irritation-free shopping experience enhanced with artificial intelligence (AI)-powered technologies. Literature highlights gaps in the understanding of the shopping experience in an omnichannel context, involving aesthetic, cognitive and affective experience dimensions. This research highlights the direct effects and the mechanism triggered in the presence of such device.Design/methodology/approachA sample of 259 consumers was interviewed at the point of sale. Data have been collected after a shopping experience in two concept stores belonging to the same fashion brand: (1) not equipped with AI-powered technology and (2) equipped with these tools. The measurement scales were validated through ANCOVA analysis and causal relationship analysis with structural equation modeling.FindingsThe results show that the presence of an in-store AI-powered technologies in a connected store generates a higher aesthetic reaction when visiting the store, a higher absorption when shopping through the flow and a higher intent to purchase. The authors further investigate the underlying mechanism triggered by the presence of this technology, which enables the authors to outline their consequences regarding purchase intention.Originality/valueThe study, conducted within an actual connected store in France, explores the impact of AI technology in connected retail environments on consumer responses. It is an early research in this field, shedding light on a rarely explored area. The authors’ research addresses a significant gap, providing insights into AI-driven retail experiences.

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How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors

Cited by 12 publications

References 65 publications

Bibliometric analysis of technology readiness and education in high-impact journals of social sciences

Bibliometric analysis of technology readiness and education in high-impact journals of social sciences

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment

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