Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences
Nina Kolar,
Borut Milfelner,
Aleksandra Pisnik
Abstract:In addressing the nuanced interplay between consumer attitudes and Artificial Intelligence (AI) use readiness in physical retail stores, the main objective of this study is to test the impacts of prior experience, as well as perceived risks with AI technologies, self-assessment of consumers’ ability to manage AI technologies, and the moderator role of gender in this relationship. Using a quantitative cross-sectional survey, data from 243 consumers familiar with AI technologies were analyzed using structural eq… Show more
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