How Readers Perceive and Use a Small Daily Newspaper

Grotta, Gerald L.; Larkin, Ernest F.; Plois, Barbara De

doi:10.1177/107769907505200415

Cited by 9 publications

(5 citation statements)

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“…Can we use it to help ourselves? 31 In suggesting such an approach to international reporting, however, we must consider the implications for journalistic values and style generally. For one of the attractions of negativism or conflict as a news value is surely that they are easy to apply.…”

Section: Discussioumentioning

confidence: 99%

“…30) Grotta, Larkin, and DePlois similarly found some evidence that the public prefers television as a source of foreign news. 31 One study which did try to bridge news flow and readership research, although without any particular attention to foreign news, was conducted in 1970 by L. Erwin Atwood.32 In comparing subscriber's and newsmen's story preferences, he expected to find concurrence on the priority of conflict as a news value, and limited concurrence on the prominence dimension. He found instead that relevance (impact) was the public's preferred news value, and conflict was second.…”

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confidence: 99%

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Public Interest in Foreign News

Sparkes¹,

Winter²

1980

Gazette (Leiden, Netherlands)

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Still, the literature on international news flow offers less information and insight than one might hope it would. Empirical data on press performance is still limited and largely descriptive. Moving from such descriptive content analysis studies, researchers have further sought to identify professional and system factors which might account for the particular patterns of foreign reporting thus documented. Yet while such studies have become quite sophisticated in their categories, they still tell us little about public behavior per se. Readership studies, on the other hand, have delved into public utilization of available news content, but have paid very little attention to foreign news as a discrete category and have seldom broken the category down any further.To help address this research gap, the project here reported combined the categories of news flow research with the objectives of readership studies, in a pilot field experiment in audience reaction to and interest in foreign news. In addition to providing more exact information about public news habits and interests, this approach can also provide an interesting check on the validity for the marketplace of news values which have been hypothesized through news flow research or identified in communicator studies. In the longer term, such a approach can provide helpful guidance to the press itself by way of suggesting how audience interest might be maximized for foreign affairs coverage.

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Section: Discussioumentioning

confidence: 99%

mentioning

confidence: 99%

Public Interest in Foreign News

Sparkes¹,

Winter²

1980

Gazette (Leiden, Netherlands)

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“…It draws attention to the variability of media content and to the way that different media set different agenda. The limited research that has been done seems to suggest that there are no media-specific learning effects, nor is the recall/loss of spatial information media-specific (Helmreich 1976), and inter-media differences in content (especially differences between the press and television) may be less critical than is often imagined because there is evidence that the different media are not competitive so much as complementary sources of public information (Grotta et al 1975). It may even be that the agenda set by different media are very similar, as is borne out by American research showing that television and radio outlets owned by a newspaper do not differ in news coverage from independent television and radio outlets (Anderson 1971).…”

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confidence: 99%

Mass Media and Spatial Awareness

Walmsley

1982

Tijd voor Econ & Soc Geog

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Geographers are interested in how individuals develop spatial awareness. For the most part research has focussed on the learning processes whereby individuals acquire and use private informarion derived from direct experience. Although this may be important in developing spatial awareness at the local scale, it is reasonable to assume that awareness of larger areas is based at least in part on factors other than direct experience. In such cases public information flows in general, and media-based information flows in particular, may be critical. These types of information flows have been largely ignored by geographers. This paper rectifies this neglect by (1) outlining the role of the mass media as a source of public information and reviewing the approaches that have been used in the study of media impact, (2) describing how news reports provide the public with an agenda of spatial information from which generic knowledge of unfamiliar environments can be developed and (3) examining the nature of media-based spatial information flows in Australia. Each of the three parts will be dealt with in turn. Mass media and public informationThe neglect of public information and the mass media by geographers was highlighted a decade ago when Maistre (1970, p. 296) claimed that no geographer other than himself had made any systematic and specific study of mass communications.Het Instituut voor Miliewraagstukken am de Vrije Universiteit te Amsterdam organiseert ter gelegenheid van haar hveede lustrum op 17 maart 1982 een symposium over Milieu en Ruimtelijke Planning.Het symposium, dat zal worden gehoudem in de aula van de Vrije Universiteit, De Boelelaan 1105, Amsterdam, is toegankelijk voor allen die beroepsmatig of andemins in deze problematiek zijn geinteresseerd. Een defmitieve aankondiging volgt in december a.s.

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“…Research also showed that newspaper advertising not only was considered more useful than any other newspaper but also enjoyed the highest readership of any kind of information content. 46 Abrams, Kaul, and Ma found a strong relationship between the perceived values of advertising and of news me~sages.4~ As the perceived value of advertising increased, so did the attitude toward the news, especially with middle-and lowerclass readers.…”

Section: Research In Uses and Guatifica-mentioning

confidence: 95%

Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

Tsao

Sibley

2004

Journalism & Mass Communication Quarterly

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The free paper is a convenient and relevant advertising information source, performing the functions of providing surveillance information and product values to consumers. Several market segments with varying market attributes are identified as heavy readers of the free paper. Based on the theoretical framework of uses and gratifications, a multivariate model helps to explain readership. Readership of the free paper increases as age increases, as involvement in some leisure lifestyles increases, as more favorable attitude toward the free paper increases, and as the value of information on homes and equipment and on food and supplies increases.

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How Readers Perceive and Use a Small Daily Newspaper

Cited by 9 publications

References 0 publications

Public Interest in Foreign News

Public Interest in Foreign News

Mass Media and Spatial Awareness

Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

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