Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

Tsao, James C.; Sibley, Stanley D.

doi:10.1177/107769900408100404

Cited by 18 publications

(7 citation statements)

References 24 publications

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“…In other words, people's expectancies affect their intentions to engage certain media (Ajzen and Fishbein, 2005). When people form favorable attitudes toward a free paper and the value of daily news is obvious, they read the free paper more frequently than before (Tsao and Sibley, 2004).…”

Section: Expectancy Values Attributes Of News Agency Content and Purchasing Intentionmentioning

confidence: 99%

Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

Lim

2016

New Media & Society

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This study analyzes how social media users’ attitudes influence their perceptions regarding the attributes of news agency content and their intentions to purchase digital subscriptions. Their attitudes toward production activities influence their purchasing intentions and affect their use time of social media and news. Furthermore, their attitudes toward production activities influence their news perceptions and, subsequently, their perceptions of the attributes of news agency content. Because of these variables, their attitudes toward production activities affect their purchasing intentions. Social media users’ attitudes toward use activities influence their intentions to purchase digital subscriptions through their perceptions of the attributes of the content. The more often people use social media, the more they are likely to consume news. However, news use time does not influence purchasing intentions. Daily use of news agency content is controlled.

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Section: Expectancy Values Attributes Of News Agency Content and Purchasing Intentionmentioning

confidence: 99%

Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

Lim

2016

New Media & Society

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“…Uses and gratifications theory has been widely employed to study media users’ motivations. For example, researchers have studied people’s motivations for using newspapers (e.g., Blood, Keir, & Namjun, 1983; Tsao & Sibley, 2004), telephones (e.g., Auter, 2007; Leung & Wei, 2000; O’Keefe & Sulanowski, 1995), radio (e.g., Albarran et al, 2007; Towers, 1985, 1987), television (e.g., Harwood, 1999; Minnebo, 2005; Nabi, Stitt, Halford, & Finnerty, 2006; Papacharissi & Mendelson, 2007; Sherry, 2001), and MP3 players (Ferguson, Greer, & Reardon, 2007). Given the emergence of computers and growth of the internet, researchers began studying people’s motivations for, and satisfaction from, using the internet (see, e.g., Ebersole, 2000; Flanagin, 2005, Garramone, Harris, & Pizante, 1986; Kaye, 1998; Kaye & Johnson, 2002, 2004; Ko, Cho, & Roberts, 2005; LaRose & Eastin, 2004; Leung, 2001; Lo, Li, Shih, & Yang, 2005; Papacharissi & Rubin, 2000; Parker & Plank, 2000; Perse & Dunn, 1998; Richardson, 2003; Wu & Bechtel, 2002).…”

Section: Introductionmentioning

confidence: 99%

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

Muhtaseb

Frey

2008

Journal of Computer-Mediated Communication

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This exploratory study employed uses and gratifications theory to understand Arab Americans' salient motives for using the internet and whether the internet served as a functional alternative to other media to satisfy Arab Americans' information-seeking and interpersonal needs. Spiral of silence theory also was used to investigate the relationship between Arab Americans' perceptions of U.S. public opinion and their motives for using the internet. Results from an online questionnaire survey (N = 124) indicated that information seeking was the most salient motive for using the internet and that the internet did serve as a functional alternative, with a significant percentage of the internet sources used being foreign based. There was, however, no relationship between Arab Americans' perceptions of U.S. public opinion and their motives for using the internet. The findings are discussed with respect to the use of the internet by members of this marginalized cultural group. doi:10.1111/j. 1083-6101.2008.00413.x Introduction Given the rapid development and diffusion of online communication technologies, with more than a billion internet users worldwide (Internet World Stats, 2008;Nielsen, 2005), computer-mediated communication (CMC) has attracted much attention from communication scholars. Researchers have focused on using CMC to accomplish, for instance, interpersonal communication (e.g., Anderson & Emmers-Sommer, 2006;Arvidsson, 2006;Duthler, 2006;Henderson & Gilding, 2004; Parks & Floyd, 1994; Rabby, 2007;Ramirez, 2007;Rumbough, 2001;Stefanone & Jang, 2007 Tidwell & Walther, 2002;Walther, 1993Walther, , 1994Walther, , 1996Walther, , 1997Walther, Anderson, & Park, 1994;Walther & Burgoon, 1992;Wildermuth, 2001; Wildermuth & VoglBauer, 2007;Wright, 2004), group communication (e.g., Bonito, 2003Flanagin, Park, & Seibold, 2004;Lee, 2006Lee, , 2007aLemus, Seibold, Flanagan, & Metzger, 2004;Peň a, Walther, & Hancock, 2007; Postmes, Spears, & Lea, 2000;Rains, 2005Rains, , 2007Walther, 1997;Walther & Bazarova, 2007;Walther & Bunz, 2005;Walther, Slovacek, & Tidwell, 2001), and organizational communication (e.g., Adams, Roch, & Ayman, 2005;Barnes & Greller, 1994;Chaudhri & Wang, 2007;Kelleher & Miller, 2006;D. C. Perry, Taylor, & Doerfel, 2004;Rains & Young, 2006;Rice & Love, 1987;Shumate & Pike, 2006;Skovholt & Svennevig, 2007;Trevino, Lengel, & Daft, 1987;Turnage, 2007;Valacich, Paranka, George, & Nunamaker, 1993; Waldvogel, 2007). Researchers also have studied how CMC may be used to provide social support (e.g., K. Campbell & Wright, 2002;Christian, 2004;Dutta & Feng, 2007;R. A. Jones, 2005;Ley, 2007;Shaw, Hawkins, McTavish, Pingree, & Gustafson, 2006;Shaw, McTavish, Hawkins, Gustafson, & Pingree, 2000;VanLear, Sheehan, Withers, & Walker, 2005;Wright, 1999Wright, , 2000aWright, , 2000bWright, , 2000cWright, , 2002, create community (e.g., Baym, 1993Baym, , 2000Bird, 1999;Boczkowski, 1999;Bostdorff, 2004;H. Campbell, 2005;Cooks, 2002;Cooks & Aden, 1995;Cooks, Scharrer, & Paredes, 2003;Edley, Hylmö, & Newsom, 2004;Giese,...

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“…The use and gratification theory has transformed the subject from the viewpoint of the passive audience to the viewpoint of the active audience (Tsao & Sibley, 2004). In the use and gratification theory, users are motivated to use media (Katz, 1959) and use media to meet their social and psychological needs (Katz, Blumler, & Gurevitch, 1974).…”

Section: Social Viewing Users' Motivationmentioning

confidence: 99%

The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

Suh

Chung

Kim

2019

International Journal of Computer Science in Sport

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The purpose of this study was to examine, within a sports broadcasting setting, the relationship between social viewing users’ motivation, satisfaction, and loyalty and to determine if social viewing could be used as a marketing strategy in the sport industry. For this study, data were collected by using an online survey targeting social media users. A total of 379 survey responses were used for the data analysis. The study’s hypothesized model constructs were evaluated using Structural Equation Modeling (SEM) and the data analysis revealed several key findings. The results revealed that the sharing of social viewing experiences in sports broadcasting had a positive impact on user satisfaction. User satisfaction was also positively impacted by both information searching and the excitement found in social sports viewing. Lastly, users’ satisfaction positively influenced loyalty.

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Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

Cited by 18 publications

References 24 publications

Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

The Relationship between Motivation of Social Viewing Experiences, Satisfaction, and Loyalty in Sports Broadcasting

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