SummarySocial and traditional media are revolutionizing health care. Medicine, once an art practiced behind closed doors, is now part of the public domain. This article will help neurologists navigate a complex maze of technology to optimize patient care without compromising privacy. We offer ideas for improving our digital "footprint." Guidance is given on maintaining professional demeanor in all private and public interactions to help us avoid personal or patient insult and injury. Acknowledging that neurology is becoming a specialty of increased personal and social education, we outline ways to proactively improve our patient care and education locally and globally.T he expanding body of available information on neurologic issues, coupled with a populace seeking to remain well-informed, has created more opportunities for neurologists to educate the public. Patient care has expanded far beyond the office setting. Advocacy for our patients, their caregivers, and our colleagues remains one of our foremost responsibilities. Recognizing this, the American Academy of Neurology (AAN) has prepared hundreds of neurologists for more effective and informed advocacy through the Donald M. Palatucci Advocacy Leadership Forum (http://www.aan.com/go/advocacy/active/palf). A portion of this program trains advocates to interact with traditional and social media outlets, a critical element in both individual and collective advocacy.Neurologists have more opportunities than ever to make use of traditional media for education and advocacy. Web-based media is revolutionizing health care delivery. A wealth of neurologic information is available at an individual's fingertips courtesy of "Google medicine."