Background
Internet searches and social media utilization in healthcare has exploded over the past five years, and patients utilize it to gain information on their health conditions and physicians. Social media has the potential to serve as a means for education, communication, and marketing in all healthcare specialties. Physicians are sometimes reluctant to engage due to concerns of privacy, litigation, and lack of experience with this modality. Many surgical subspecialties have capitalized on social media but no study to date has examined the specific footprint of pediatric orthopedic surgeons in this realm. We aim to quantify the utilization of individual social media platforms by pediatric orthopedic surgeons, and identify any differences between private and hospital based physicians, but also regional differences.
Methods
Using the POSNA Member Directory, each active member’s social media presence was reviewed through an Internet search. Members were stratified based on practice model and geographic location. Individual Internet searches, social media sites, and number of publications were reviewed for social media presence.
Results
Of 987 POSNA members, 95% had a professional webpage, 14.8% a professional Facebook page, 2.2% a professional Twitter page, 36.8% a LinkedIn profile, 25.8% a ResearchGate profile, 33% at least one YouTube. Hospital based physicians had a lower mean level of utilization of social media compared to their private practice peers, and a higher incidence of Pubmed publications. Private practice physicians had double the social media utilization. Regional differences reveal that practicing Pediatric Orthopaedists in the Northeast had increased utilization of ResearchGate and LinkedIn and the West had the lowest mean social media utilization levels.
Conclusion
The rapid expansion of social media usage by patients and their family members is an undeniable force impacting the health care industry. The Internet and social media platforms provide all physicians with a means to educate patients, collaborate with colleagues, and promote their practice and areas of interest. Our survey indicates that pediatric orthopedic surgeons may be underutilizing their potential social media presence.
Levels of Evidence
Level IV