2017
DOI: 10.3727/152599517x14809630271276
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How Might Chinese Medium Sized Cities Improve Competitive Advantage in the Event Tourism Market?

Abstract: Due to a limited brand presence and other issues, many Chinese second and third tier cities find it hard to compete with larger cities to attract, host, and promote mega-events. The purpose of this study is to understand the gap between the large and medium-sized cities and find how the smaller cities may develop their own product potential in the MICE market. The article reports results from a qualitative research study based on interviews with 40 business attendees from three medium-sized cities of Zhejiang… Show more

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Cited by 7 publications
(3 citation statements)
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“…Specifically speaking, sustainable financial means that in the process of developing tourism, we should also pay attention to the sustainability of development, and emphasize that the development of financial should be harmonious with local economy, society, culture and ecological environment. On the one hand, it means that the development of financial industry can not break through the local environmental carrying capacity; on the other hand, it means that the development of financial industry also needs to constantly innovate financial products and services according to the changes of economic and social forms, so as to continuously meet the market demand under different economic and social backgrounds [9,10].…”
Section: Financial Market and Nanomaterialsmentioning
confidence: 99%
“…Specifically speaking, sustainable financial means that in the process of developing tourism, we should also pay attention to the sustainability of development, and emphasize that the development of financial should be harmonious with local economy, society, culture and ecological environment. On the one hand, it means that the development of financial industry can not break through the local environmental carrying capacity; on the other hand, it means that the development of financial industry also needs to constantly innovate financial products and services according to the changes of economic and social forms, so as to continuously meet the market demand under different economic and social backgrounds [9,10].…”
Section: Financial Market and Nanomaterialsmentioning
confidence: 99%
“…Other events such as the ECOC have also been analyzed in their urban context (Vareiro, Santos, Remoaldo, & Ribeiro, 2016). Zhou, Qiao, and Ryan (2017) analyzed the use of events by Chinese cities to gain competitive advantage, and Boyle, Reaiche, Abdullah, and Murad (2016) examined the role of art events in Hong Kong in stimulating international visitation. Gration, Raciti, Getz, and Andersson (2016) analyzed valuation of events in the Sunshine Coast of Queensland, adopting the events portfolio approach earlier outlined by Ziakis (2013).…”
mentioning
confidence: 99%
“…These authors articulate positive points related to staging planned events in the city and report problems that they found through empirical studies and observations of urban events (Emery et al, 2016;Fairley et al, 2016;Potwarka et al, 2016). Zhou et al (2017) investigate attempts by medium-sized Chinese cities to use events to attract people and create markets. Smith et al (2021) write about staging city events in urban public spaces.…”
Section: Events Studiesmentioning
confidence: 99%