Belgium) and a Lecturer/Researcher at the LUCA School of Arts in Genk (Belgium). His research topics include digital game effects, player experiences, serious games and game realism. Joyce Koeman, PhD in Communication Sciences at KU Leuven (2011) is a Tenure-track Professor at the Institute for Media Studies, KU Leuven (Belgium). Her research interests include media representations, advertising, ethnic marketing, etc. Wannes Ribbens, PhD in Communication Sciences at KU Leuven (2013) is a Researcher at the Department of Media & Communication at the Erasmus University Rotterdam (The Netherlands) and Research Advisor at KU Leuven (Belgium). His research topics include digital games, game realism, and digital gameplay styles.