“…Lately, images together with their interplay with other semiotic modes have received a much more prominent role in environmental research. So, among the latest explorations of environmental discourses across various media and genres could be mentioned not only the comparative analysis of environmental business discourses (Rutherford, 2006), the genre analysis of corporate environmental reports (Skulstad, 2008), or the critical historical analysis of political discourses dealing with environmental issues (Reisigl and Wodak, 2009), but also the multimodal discourse analyses of the green collection of Getty images (Hansen and Machin, 2008), green advertising (Hansen, 2010), educational films (Maier, 2009b) and corporate videos (Maier, forthcoming). Nevertheless, taking into consideration the urgency of the contemporary environmental problems and the ways in which they often continue to be represented in a dramatically increasing number of environmental discourses, it seems obvious that a wider range of media texts focused on environmental topics like greenwashing, for example, should be dealt with by deploying approaches that address the complex meaning-making interplay of several semiotic modes.…”