Against corporate responsibility: critical reflections on thinking, practice, content and consequences

Fougère, Martin; Solitander, Nikodemus

doi:10.1002/csr.204

Cited by 55 publications

(50 citation statements)

References 15 publications

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“…Developed nations see philanthropic responsibility as compulsory via the legal settings but it is an expected norm for developing countries (Visser, 2008). At the same time, CSR activities seemed to be very important especially for MNCs as they have greater visibility and commonly face high media exposure with greater involvement of the community (Fougère & Solitander, 2009;Sotorrío & Sánchez, 2010). Schmidheiny (2006) has also strengthened that social issues are always given high media publicity in developing countries.…”

Section: Corporate Social Responsibility (Csr) and Its Theoriesmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

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Section: Corporate Social Responsibility (Csr) and Its Theoriesmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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“…For instance, Hanlon and Fleming (2009, p. 937) argued that there is a strong neo-liberal tendency in the ongoing discourse and claimed that corporate responsibility ''is one of a suite of practices that corporations are deploying as they seek to shift the nature of social regulation away from collective to more individual solutions''. Fougère and Solitander (2009) broadly agreed with this critique, yet were unsure whether harmful responsibility discourses are merely deliberate deceptions, or also represent a false consciousness in corporations.…”

Section: The Societal Level and The Critical Perspectivementioning

confidence: 98%

“…Levitt 1958;Banerjee 2007;Shamir 2008;Fougère and Solitander 2009;Hanlon and Fleming 2009) are asked what corporate responsibility is, their answers differ significantly from those of the advocates of the economic perspective. Within this stream of thought, scepticism that firms act, and even can act, responsibly is rife (Banerjee 2007;Kallio 2007).…”

Section: The Critical Perspective On Corporate Responsibilitymentioning

confidence: 99%

Synthesising Corporate Responsibility on Organisational and Societal Levels of Analysis: An Integrative Perspective

Heikkurinen

Mäkinen

2016

J Bus Ethics

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This article develops an integrative perspective on corporate responsibility by synthesising competing perspectives on the responsibility of the corporation at the organisational and societal levels of analysis. We review three major corporate responsibility perspectives, which we refer to as economic, critical, and politico-ethical. We analyse the major potential uses and pitfalls of the perspectives, and integrate the debate on these two levels. Our synthesis concludes that when a society has a robust division of moral labour in place, the responsibility of a corporation may be economic (as suggested under the economic perspective) without jeopardising democracy and sustainability (as reported under the critical perspective). Moreover, the economic role of corporations neither signifies the absence of deliberative democratic mechanisms nor business practices extending beyond compliance (as called for under the politico-ethical perspective). The study underscores the value of integrating different perspectives and multiple levels of analysis to present comprehensive descriptions and prescriptions of the responsibility phenomenon.

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“…Communication is conceptualised as a corporate conduit (Axley 1984) and results in a paradigmatic 'talk' versus 'action' distinction. It is a paradigm that deconstructionist CSR research (e.g., Aras & Crowther 2009;Fougère & Solitander 2009;Slack 2012) actually shares with the functionalist business discourse on CSR (e.g., Basil & Erlandson 2008;Preuss 2015;Waddock & Googins 2011;Wagner, Lutz & Weitz 2009;Yoon, Gürhan-Canli & Schwarz 2006). However, such a theoretical positioning expects the impossible of empirical research, requiring the identification of practices beyond communication (Boje, Gardner & Smith 2006).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Sustainable Oil and Profitable Wind

Hoffmann

Kristensen

2017

Nordicom Review

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Companies are confronted with differing public perceptions, which influence the way in which they present their social and environmental responsibilities. Our qualitative study compares the online responsibility communication of two companies from the energy sector: Shell, representing the controversial but profitable oil industry; and Vestas, representing the sustainable wind industry, the financial competitiveness of which is sometimes called into question. The website analysis reveals that both companies engage in inverted positioning. They invert perceived weaknesses into strengths: Shell highlights its social and environmental responsibilities, whereas Vestas, instead of capitalising on its potential as a CSR brand, highlights its economic responsibility. Theoretically, we integrate inverted positioning into a constitutive process model of responsibility communication. Inverted positioning might lead either to a reputational downward spiral, making a company less credible in the longer term, or the public communication of contested responsibilities functions as a self-imposed ambition that can, over time, induce substantial corporate learning processes.

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Against corporate responsibility: critical reflections on thinking, practice, content and consequences

Cited by 55 publications

References 15 publications

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Synthesising Corporate Responsibility on Organisational and Societal Levels of Analysis: An Integrative Perspective

Sustainable Oil and Profitable Wind

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