How green value co‐creation mediates the relationship between institutional pressure and firm performance: A moderated mediation model

Tian, Honghong; Huang, Shengli; Cheablam, Onanong

doi:10.1002/bse.3301

Cited by 13 publications

(23 citation statements)

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“…It is worth noting that the inconsistent results obtained from diverse studies analyzing the relationship between GMP and firm performance suggest that this relationship is not always straightforward, and there may be other mediating factors at play. The enterprise's green value co‐creation behavior and green dynamic ability could potentially serve as such mediators (Chang, 2019; Nassani et al, 2022; Shi et al, 2020; Singh et al, 2022; Tian et al, 2023; Yousaf, 2021; Yuan & Cao, 2022), prompting us to explore this topic further in the following section.…”

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

“…Furthermore, GVC generates more value for stakeholders and enterprises themselves, thereby improving FP (Shi et al, 2020; Tian et al, 2023; Voyer et al, 2017). GVC between enterprises and stakeholders promotes information sharing and resource integration, facilitates enterprises to carry out green innovation, and reduces production costs (Chang, 2019; King, 2007; Ma et al, 2021; Shi et al, 2020).…”

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

“…This implies that the positive impact of GMP on FP may depend on the company's level of GVC . In fact, GVC often acts as a mediating variable in research that explores the relationship between corporate green practices and their outcomes (Aslam et al, 2023; Chang, 2019; Han & Xu, 2021; Shi et al, 2020; Tian et al, 2023; Yahya et al, 2022; Yousaf, 2021). Moreover, the research findings of Tian et al (2023) indicate that GVC act as a mediator in the relationship between environmental protection pressure on firm performance.…”

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

“…On the one hand, GMP has the potential to drive enterprises towards co‐creating green value with their customers and competitors through innovative green products and processes (Chih et al, 2019; Yahya et al, 2022; Yousaf, 2021). On the other hand, empirical studies have shown that GVC generates increased benefits for both companies and their stakeholders, ultimately leading to improved FP (Shi et al, 2020; Tian et al, 2023; Voyer et al, 2017). In summary, GVC may act as an unexplored mediator between GMP and FP .…”

Section: Introductionmentioning

confidence: 99%

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Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Huang,

Tian,

Cheablam

2023

Corp Soc Responsibility Env

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The need for organizations to safeguard and advance environmental sustainability has recently become imperative due to mounting pressures from various stakeholder groups. However, a significant research gap remains regarding how these pressures influence enterprises' green practices and performance. The aim of this study is to examine the impact of green market pressure exerted by customers and competitors on firm performance, taking into account the multiple mediating effects of green value co‐creation and green dynamic capability. Questionnaire survey data collected from 274 high‐tech manufacturing companies in the Yangtze River Delta of China were used to test the proposed relationships. By testing the mediation effects based on stakeholder theory and dynamic capability view, the results show that green market pressure positively affects firm performance, while both green value co‐creation and green dynamic capability play as an individual mediator between green market pressure and firm performance. Moreover, green value co‐creation and green dynamic capability sequentially mediate the link between green market pressure and firm performance. These findings provide valuable suggestions for improving firm performance under the background of environmental protection.

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Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Huang,

Tian,

Cheablam

2023

Corp Soc Responsibility Env

Self Cite

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“…, 2022) and responding to perceived institutional forces (Singh et al. , 2022; Tian et al. , 2022; Zhang et al.…”

Section: Introductionmentioning

confidence: 99%

Environmental strategy, green supply chain integration and sustainable performance: examining the synergistic effects

Liu

Fang

Feng

et al. 2023

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PurposeManufacturers are facing growing institutional pressures to enhance the manufacturers' sustainability. Establishing appropriate environmental strategy and implementing green supply chain integration (GSCI) are imperative initiatives for them. Nevertheless, prior research has predominantly examined the individual net impacts on sustainable performance. Drawing on the strategy-structure-environment (SSE) framework and configurational perspective, this study investigates the synergistic effects and multiple equivalent combinations of environmental strategy and GSCI under diverse institutional forces.Design/methodology/approachTo empirically validate this relationship, the present study utilizes fuzzy-set qualitative comparative analysis (fsQCA) to analyze two-wave survey data collected from 317 manufacturers in China.FindingsThe findings indicate that individual dimension of environmental strategy and GSCI is not independently necessary. However, when combined, this results in seven equifinal configurations that lead to high sustainable performance. Combining all dimensions of environmental strategy and GSCI leads to the simultaneous achievement of high environmental, economic and social performance under perceived social pressure.Practical implicationsThis study offers firms the flexibility to select from a range of pathways, allowing the firms to strategically filter and develop diverse combinations of environmental strategy and GSCI. These choices empower firms to enhance the firms' sustainable performance while navigating various institutional forces.Originality/valueThis study contributes to the existing literature by utilizing the SSE framework to investigate the configurational paths that influence sustainable performance. Additionally, this work introduces the fsQCA method to enhance the understanding of sustainable performance in the literature.

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Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis

2023

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The study aims to explore the effect of dimensions of green marketing orientation (GMO) on green innovation and organizational performance utilizing the fundamental concepts of GMO theory, institutional theory, and resource‐based theory, or natural resource‐based view. In this research, we mainly explore the unplumbed effect of internal (IGMO), strategic (SGMO), and tactical green marketing orientation (TGMO) of the firm using the GMO theory. Although few scientific attempts tried to measure the effect of IGMO, SGMO, and TGMO, a majority of them disdained the idea of its integrated effect and adopted a futile approach while positioning these constructs in their model. In addition, we investigated stakeholders' role (moderating) in green innovation practices and organizational performance. The proposed model is tested using survey data collected from 201 top and middle‐level working professionals from manufacturing to service industries in India. We used a structured questionnaire and covariance‐based structure equation modeling for the path estimation. All three dimensions showed a direct positive significant effect on green innovation. Only tactical TGMO showed a direct effect on organizational performance, while the other two showed an indirect effect only on organizational performance mediated through green innovation. The study also established the moderating effect of stakeholders' view on the relationships between green innovation and organizational performance. Conclusively, we contribute to GMO theory by extending the scope for further academic/market validation and concurrently advancing managerial inferences for business strategists and market practitioners on sustainable organizational development.

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How green value co‐creation mediates the relationship between institutional pressure and firm performance: A moderated mediation model

Cited by 13 publications

References 137 publications

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Environmental strategy, green supply chain integration and sustainable performance: examining the synergistic effects

Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis

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