“…Using this rich data set, we examine how the SEW endowment—which we operationalize as family control and influence—affects the likelihood of selecting the firstborn child as the next leader. Furthermore, we study “the boundary conditions of socioemotional wealth” (Souder, Zaheer, Sapienza, & Ranucci, ) by investigating whether and to what extent the SEW endowment affects the selection of the firstborn child as next leader, and how its effect varies when the family firms is vulnerable, that is, experiencing performance below aspiration levels (Gómez‐Mejía, Patel, & Zellweger, ). Additionally, we test the performance implications of such succession choices to determine how deviations from the traditional primogeniture rule (Bertrand & Schoar, ) affect post‐succession firm performance both in the overall sample, and at different generational stages of the family firm (i.e., founder versus later generations).…”