How effective are user-generated travel short videos in promoting a destination online?

This study utilizes a combined model of two social cognitive models, protection motivation theory and theory of planned behavior, to analyze how smartphone use triggers the demand for DFT. For this purpose, this study conducted an online survey and used the quota sampling method. Of the collected response sheets, a total of 534 valid samples were used in the final analysis. The analysis verified the hypothesis using confirmatory factor analysis, correlation analysis, and structural equation modeling. This study presented that regarding threat and coping appraisals of smartphone use, perceived vulnerability and response efficacy positively affect protection motivation. And perceived subjective norm affects protection motivation. This result of study fills a gap in the field of DFT research through quantitative research and provides practical evidence that helps to capture the needs of DFT tourists and provides suggestions for the construction of DFT environments.

What drives tourists to take a digital‐free tourism?

Liu,

Jeon,

Yang

2024

Impact of tourism destination image on perceived usefulness of online reviews: Psychological distance effect and two methodologies

Chang,

2024

This study aimed to empirically verify the impact of tourism destination image on perceived usefulness from the perspective of construal‐level theory. It also attempted to compare the results of the survey and data mining techniques regarding methodology. An online survey was initially conducted, and statistical analysis was performed using the R program. Concurrently, 25,952 reviews from TripAdvisor were gathered using a web crawler, Octoparse, and analyzed using the Tidyverse approach. The results indicated that, in the probabilistically distant group, affective destination image had a significant effect on perceived usefulness, whereas cognitive image did not affect perceived usefulness. Contrastingly, in the probabilistically close group, cognitive images had a stronger effect on perceived usefulness than affective images. Both the influential relationship between affective and cognitive images and the comparison of the two research methods were partially supported. These findings have theoretical and practical implications.

Does Technological Innovativeness Influence Users' Experiences With Virtual Reality Tourism?

Sousa,

Jorge,

Teixeira

et al. 2024

Immersive experiences offered by virtual reality (VR) have the power to impact tourists' decision‐making and on‐site experiences. However, prior research has focused on explaining VR's acceptance by tourists as a function of technological capacity, rather than user characteristics, such as innovativeness. This research intends to fill the existing knowledge gap regarding the role of technological innovativeness on VR experiences. To do so, this study examines whether individuals' technological innovativeness influences their perceptions of a VR tourism experience and, in turn, their intention to recommend the experience. The study provides a VR experience to 405 tourists at a winery. The results reveal that the tourists' technological innovativeness influences their perception of enjoyment, experience quality, and satisfaction. These findings suggest that, when developing or distributing VR content, the technological innovativeness of the audience is important to consider. The findings have theoretical and practical value, with direct implications for tourism professionals and policymakers.