Impact of tourism destination image on perceived usefulness of online reviews: Psychological distance effect and two methodologies
Minhui Chang,
Eunhee Erica Ko
Abstract:This study aimed to empirically verify the impact of tourism destination image on perceived usefulness from the perspective of construal‐level theory. It also attempted to compare the results of the survey and data mining techniques regarding methodology. An online survey was initially conducted, and statistical analysis was performed using the R program. Concurrently, 25,952 reviews from TripAdvisor were gathered using a web crawler, Octoparse, and analyzed using the Tidyverse approach. The results indicated … Show more
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