How does topic consistency affect online review helpfulness? The role of review emotional intensity

Zhou, Chuanmei; Yang, Shuiqing; Chen, Yuangao; Zhou, Shasha; Li, Yixiao; Qazi, Atika

doi:10.1007/s10660-022-09597-x

Cited by 13 publications

(6 citation statements)

References 108 publications

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“…On the Internet, both processes act simultaneously and significantly impact consumers' intentions [29]. The majority of prior studies have considered reviewer-related factors as peripheral cues, while central cues are reviewrelated [30][31][32][33]. Hence, in this research, reviewer identity, reputation and experience represent the peripheral cues that define the believability of a message (i.e.…”

Section: Elaboration Likelihood Modelmentioning

confidence: 96%

“…Current literature has used the term of review depth, length or elaborateness to refer to the total number of words, in most studies, [22,[60][61][62], characters [63,64] or sentences [54] in a given review. Longer reviews (length) provide more information (elaborateness), which can indicate the depth of content [32], and this is the possible reason for these three different terms used in prior studies. This factor was found to be positively/negatively related to purchase intention and sales.…”

Section: Review Depth and Purchase Intentionmentioning

confidence: 99%

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A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

Alghamdi

Beloff

White

2022

Lecture Notes in Networks and Systems

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Currently, customers are inclined to use online reviews to make good purchasing decisions. Such reviews are believed to have a significant impact on customer buying intentions, and, thereby, sales. Almost no previous studies have been conducted to build a comprehensive model of online consumer reviews (OCR) factors that influence consumers' purchase intentions and product sales within an Arabic context. Drawing on the elaboration likelihood model (ELM) and by considering Hall's Cultural Model (HCM) and Hofstede's Cultural Dimensions Framework (HCDF), this study proposes a conceptual model to assess the relationship between Arabic Online Consumer Review and Purchase Intention (AOCR-PI), using book reviews as a case study. The paper also outlines the proposed methodology to be followed to evaluate the proposed model. The paper is focused on understanding how online review-and reviewer-related factors can influence Arab readers' book selection and, thus, book sales. The paper also outlines the proposed methodology to be followed to evaluate the proposed framework. The findings of this study will help both consumers in choosing the best product quality and sellers in improving future sales by identifying the most important OCR factors that have a significant impact on consumer buying decisions.

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Section: Elaboration Likelihood Modelmentioning

confidence: 96%

Section: Review Depth and Purchase Intentionmentioning

confidence: 99%

A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

Alghamdi

Beloff

White

2022

Lecture Notes in Networks and Systems

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show abstract

“…Zhou and Guo (2017) examined the relationship between review order and review usefulness, along with its moderating effects [44]. Zhu et al (2014) developed an integrative model of online review usefulness considering the moderating effects of service price and rating extremity [45]. However, few studies have considered the moderating effect of advanced ticket levels in theme parks on consumers' evaluation of review usefulness.…”

Section: Review Usefulnessmentioning

confidence: 99%

The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness

Li,

Dou,

Chen

et al. 2023

Sustainability

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In the era of information overload and repetitive reviews, there has been limited exploration into the influence of consumers’ cultural adaptation to creative symbols in theme parks on the usefulness of online reviews, which is significant for enhancing tourism experiences, targeted marketing, personalized services, and informed tourism choices. This study aims to bridge this gap by examining how cultural adaptation factors interact and impact the review usefulness, and by considering the role of cultural adaptation in simplifying information during consumer decision-making processes. Additionally, the study investigates how consumers’ decision reference points, represented by advanced ticket levels, moderate their attention to attribute consistency when evaluating the review usefulness. A sample of 5929 valid consumer reviews of Disney theme parks from 2019 to 2022 on Meituan.com is analyzed using latent semantic analysis and Tobit regression to test the proposed hypotheses. We find that high symbolic creativity reviews stimulate cultural adaptation and increase attention to service attributes when evaluating review usefulness. Moreover, advanced ticket levels do not moderate the usefulness of extremely negative reviews. However, they do have a moderating effect on the usefulness of extremely positive reviews, with the direction of moderation differing based on the levels of symbolic creativity.

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“…There are limited studies looking into the relationship between review topic similarity and review helpfulness. In our paper, we define topic similarity as equivalent to the topic consistency in the prior research, which is defined as the similarity between the topics covered by two messages (Kim et al 2023;Yang et al, 2021;Zhou et al 2022). For example, Kim et al (2023) employ topic consistency to measure the similarity between the topics of movie reviews from users and critics.…”

Section: Topic Consistency and Review Helpfulnessmentioning

confidence: 99%

“…For the association between topic consistency and review helpfulness, Zhou et al (2022) illustrate the positive effect of topic consistency between the online review and the response from the manager. The high consistency between the topic of review and the topic of corresponding manager response indicates that the manager specifically responds to the consumer's comment with no perfunctoriness, and other consumers will perceive the response to be credible (Zhou et al, 2022). Additionally, the moderating role of topic consistency between consumer review and manager response on the relationship between review characteristics and review helpfulness is examined.…”

Section: Topic Consistency and Review Helpfulnessmentioning

confidence: 99%

Essays on the herding behavior in online reviews and its consequence

Wang¹

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How does topic consistency affect online review helpfulness? The role of review emotional intensity

Cited by 13 publications

References 108 publications

A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

A New Arabic Online Consumer Reviews Model to Aid Purchasing Intention (AOCR-PI)

The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness

Essays on the herding behavior in online reviews and its consequence

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