How does Starbucks' merchandise design in their online shop trigger behavioral intention?

Lin, Feng; Ryu, Kisang

doi:10.1016/j.ijhm.2024.103767

Cited by 1 publication

(9 citation statements)

References 78 publications

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“…T A B L E 7 Results of mediation analysis. Moreover, this study found that esthetics and symbolism predict attitude, aligning with previous research in other fields, such as café products (Lin & Ryu, 2024). Furthermore, esthetics is an antecedent of pleasure and arousal, which corroborates the findings of other studies (Kumar et al, 2021).…”

Section: Discussionsupporting

confidence: 91%

“…We considered emotions as organisms, consistent with prior studies (Mehrabian & Russell, 1974;Song et al, 2022;Stadlthanner et al, 2022). Moreover, attitude has been categorized as organism in previous research (Lin & Ryu, 2024). Accordingly, the current study also examined consumers' attitudes as an organism in line with the existing literature.…”

Section: Literature Reviewmentioning

confidence: 88%

“…Previous studies have adequately measured these dimensions in different contexts: for instance, in café merchandize (Lin & Ryu, 2024) and luxury brands (Goujot & Florence, 2022;Kim et al, 2006).…”

Section: Dimensions Of Product Design and Emotion Statesmentioning

confidence: 99%

“…A study of private label products found that consumers have a much better attitude toward an esthetically attractive product than an esthetically unattractive one (Richardson et al, 1996). Product esthetics can shape the degree of attitude perceived by customers since esthetics establish product differentiation affecting the consumer's evaluation of the product (Lin & Ryu, 2024).…”

Section: Effect Of Product Design On Attitudementioning

confidence: 99%

“…Scholars have shown that incorporating these two aspects into design is essential for achieving market success (Homburg et al, 2015;Lin & Ryu, 2024).…”

Section: Introductionmentioning

confidence: 99%

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Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China

Lin,

Ryu,

Ahn

2024

Journal of Tourism Research

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This study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word‐of‐mouth (eWOM), and museum visit intention. This research applied partial least squares‐structural equation modeling to analyze data from 316 customers who purchased the museum's random boxes. The empirical results suggest that (1) esthetics and symbolism are antecedents of attitude, pleasure, and arousal; (2) attitude toward the product mediates the effect of product design on product loyalty and museum visit intention; (3) arousal helps mediate the relationship between symbolism and repurchase intention; and (4) pleasure is an antecedent of attitude toward the product. This study provides valuable practical simplications and offers new areas for future studies.

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Section: Discussionsupporting

confidence: 91%

Section: Literature Reviewmentioning

confidence: 88%

Section: Dimensions Of Product Design and Emotion Statesmentioning

confidence: 99%

Section: Effect Of Product Design On Attitudementioning

confidence: 99%

“…Scholars have shown that incorporating these two aspects into design is essential for achieving market success (Homburg et al, 2015;Lin & Ryu, 2024).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations