How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?

Abstract

In fashion business, the luxury sector is very critical. In recent years, many luxury fashion brands have made significant gains in both established and emerging markets. With the global financial unstability, in luxury fashion retailing, proper operations and strategic management are very crucial items on senior management's agenda. In fact, owing to the recent global financial tsunami and the European debt crisis, many luxury fashion companies are getting more conservative about their product offerings and development. Undoubtedly, the importance of luxury fashion and the recent global economics volatility all mean that there is a need to examine innovative management models and frameworks for supporting luxury fashion retail management. However, there is currently an absence of such a reference source in the literature. As a result, this book carefully selects and features related studies and the respective insights into an edited volume. This book includes three important parts, namely: (i) reviews and discussions, (ii) quantitative research, and (iii) qualitative research. All the featured papers are peer-refereed, and the topics covered include the following:

Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness

“…Besides intense competition between rivals, the magnitude of imitative apparel trade and consumption behaviors in Malaysia are alarming (Hashim et al , 2018). Middle-income Malaysians are educated, travel enthusiasts and exposed to new ideas, products and experiences, which influences their product preferences and behaviors (Nguyen et al , 2017).…”

The Innovative Roles of Community Engagement as a Moderator in Consumer Perspective Model for Malaysia-Origin Fashion Brands’ Business Sustainability

“…Besides, the premise of BI is discovered in functional and symbolic attributes, mediated by BL for SBE building. Past studies indicated a significant relationship between BI and SBE in differentiation which needed supports from the loyalty of retained consumers who congruently perceive brand-concept and value-added attributes (Nguyen, Wu & Chen, 2017;Zhu, Teng, Foti & Yuan, 2019). Moreover, consumers' attitudinal and behavioural intentions are commitments triggered by high loyalty to enhance SBE building.…”