How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

Huang, Hao-Chen

doi:10.1080/10941665.2015.1016444

Cited by 24 publications

(13 citation statements)

References 67 publications

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“…Over the last decade, new studies have also been published (Dragiĉevićet al, 2012;Parket al,2014;Huang, 2015), most notably, in recent published works, a study published in the Journal of Convention & Event Tourism by Park et al 2014. The researchers identified five categories of determinants in the selection of the convention site: destination characteristics; convention facilities and partnership opportunities; experience and services; government and policies; and price levels, taking into consideration a study carried out in China by several meeting planning professionals.…”

Section: Determinants Associated With the Choice Of Location By Compamentioning

confidence: 99%

International Business Tourism: A Growth Rate Model

2016

International Journal of Research in Tourism and Hospitality

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The aim of this paper is to understand the factors influencing business tourism on a global scale, in order to assess the competence of the countries in this tourism segment and prescribe them guidelines for action. For the development of data analysis, a growth rate model was estimated and a sample of 136 countries for the years 2005 and 2009 was collected. Results reveal that, for the development of policies to stimulate the growth in the business tourism segment, countries should develop measures that encourage capital investment in tourism, leisure tourism and trade openness.

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Section: Determinants Associated With the Choice Of Location By Compamentioning

confidence: 99%

International Business Tourism: A Growth Rate Model

2016

International Journal of Research in Tourism and Hospitality

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“…International trade shows can serve to revitalize regional economies, while at the same time improving the international image of the host country and related industries (Huang, 2016).…”

Section: Resultsmentioning

confidence: 99%

An Approximation of Trade Show Exhibitors’ Behavioral Intentions in Fuzzy Environment

Işın

Atalay

Alagöz

et al. 2019

International Journal of Health Management and Tourism

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The study has two objectives mainly to estimate exhibitors' satisfaction with selfperformance, the organizers, and visitors to a trade show, which determines the behavioral intentions of exhibitors, thus providing the organizers with feedback on the perceptions and behavioral intentions of exhibitors and to use the fuzzy Likert scale method to overcome the shortcomings of the Likert scale and enhance its use in the social sciences. The sample included 396 managers who had participated in international trade shows. Fuzzy logic was adopted using linguistic terms to evaluate the satisfaction and intentions of the exhibitors to construct the regression model. Variables relating to satisfaction with self-performance, the organizers, and visitors were found to have a positive effect on the behavioral intentions of the exhibitors. Using fuzzy logic, the discrete ordinal variable was transformed into a continuous variable and its semantic meaning was preserved.

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“…In their study in India, Nayak and Bhalla (2016) collected the motivation of visitors to a handicraft fair under four heading, namely learning, maintaining awareness, purchasing and attraction. Huang (2016) in his study with the Taiwanese enterprises participating in fairs indicated factors affecting the decision-making process, selling activity, information gathering, relationship building, fair image and extension service as motivation factors. Yi, Fu, Jin and Okumus (2018) examined the push and pull motivation of visitors.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair

Karacaoğlu¹,

Sert²

2019

Journal of Yaşar University

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One of the major factors that enable the maximization of the benefits of fairs the importance of which is increasing day by day is the determination of the motivations and satisfaction perceptions of the participants. In this context, the study has two main objectives. The first objective is to determine the differences between (1) visitors working in different sectors of the tourism industry as professionals who have come to the Travel Turkey Izmir Fair (2018) and (2) the motivations of visitors who have the potential to participate in tourism activities. The second aim is to examine the relationship between these two different visitor types' satisfaction perception, intention to recommend and intention to revisit. As a result of the survey conducted with 317 visitors participating in the Travel Turkey Fair (2018), it was determined that the main reasons for the participation of all the visitors in the fair were the elements of purchasing, socialization and tourism theme. When the results are examined separately in terms of professional and non-professional, it is noteworthy that the motivations differ. It has been determined that professional visitors participate the fair for seminars, purchasing, ongoing information search purposes while non-professional visitors participated for tourism theme, socialization and escape motivations. The overall satisfaction of the Travel Turkey Izmir Fair (2018) was very high when the relationship between overall satisfaction, intention to revisit and intention to recommend were examined, likewise it was also concluded that the intention to revisit and intention to recommend was also high. On the other hand, there was a moderate positive relationship between the overall satisfaction, intention to revisit and intention to recommend. Furthermore, a strong and positive relationship was determined between the intention to revisit and intention to recommend. The study concludes with suggestions for trade fair organizers to increase the number of visitors to fairs in future years.

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How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

Cited by 24 publications

References 67 publications

International Business Tourism: A Growth Rate Model

International Business Tourism: A Growth Rate Model

An Approximation of Trade Show Exhibitors’ Behavioral Intentions in Fuzzy Environment

An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair

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