Abstract:The study has two objectives mainly to estimate exhibitors' satisfaction with selfperformance, the organizers, and visitors to a trade show, which determines the behavioral intentions of exhibitors, thus providing the organizers with feedback on the perceptions and behavioral intentions of exhibitors and to use the fuzzy Likert scale method to overcome the shortcomings of the Likert scale and enhance its use in the social sciences. The sample included 396 managers who had participated in international trade sh… Show more
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