“…For example, the use of VCR and cable were found to affect the use of television and other media (Cohen & Cohen, 1989;Grotta & Newsom, 1982;Kim, Baran, & Massey, 1988;Levy, 1980Levy, , 1981Levy, ,1983Levy, ,1987Sparkes, 1983;and Walker, 1988). A more recent line of research focuses on the use of remote control devices for "zapping", "channel-surfing", or "grazing" (Bollier, 1989;Gilbert, 1989;Greenberg & Heeter, 1987;Heeter & Greenberg, 1985;Rubin & Bantz, 1987;Walker & Bellamy, 1991 ;Weimann, 1995;Yorke & Kitchen, 1985).…”