This study examines the patterns and uses of podcast users. A survey was conducted of 354 fans of shows that are podcast. These fans were found via fan websites of the shows on Facebook and MySpace. The results indicate that the bulk of the podcast users are well educated and affluent. The respondents also prefer to listen to the podcasts via portable devices. Almost 90% of the users reported actually using the show they downloaded. Motivations of using podcasts include entertainment, timeshifting, library building, a favorable view of advertising and a social aspect of the podcasts that centers around discussing the shows with other fans. There is some evidence here to suggest that the social factor motivation is also a predictor of podcast use. Heavy users of podcasts also reported to not have a negative view of the advertisers who supported the podcasts.

The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.

The objective of this study is to understand the gratifications behind music downloading among college students, and examine how the gratifications along with music interest are associated with a variety of downloading-related activities.The results suggest that the process of downloading music files is an entertaining and convenient way to acquire music.The downloading motives were not linked significantly to filesharing (uploading as well as downloading music). However, entertainment/pass time, convenience/economic utility and information-seeking factors and experience were predictors of building a library of music on one's computer. Males reported having more songs stored in their computers than females and were more likely to burn compilation compact discs (CDs) with the music files they downloaded. Affinity for music was not associated significantly with any of the 893 new media & society

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This research examines the function radio plays in the lives of today's youth. Teens have more media choices available to them than ever before. This study provides a contemporary benchmark for understanding the role of radio for teens. Among the findings here are that teens tend to have different functional uses for radio on the week days versus the weekends. Also, this study suggests that the notion of entertainment as a motive for radio listening with this audience may be a more complex notion than previously thought. Finally, this study reveals positive relationships between radio use and other media-both during the weekends and week days. The study suggests further research into gender differences and radio use.