How do social media influencers induce the urge to buy impulsively? Social commerce context

Shamim, Komal; Azam, Muhammad; Islam, Tahir

doi:10.1016/j.jretconser.2023.103621

Cited by 20 publications

(2 citation statements)

References 83 publications

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“…In addition, the current literature regarding the impact of social media influencers' (SMIs) endorsements on customers' online purchase intentions is limited [67]. In particular, additional investigation is required to ascertain how SMIs-based marketing influences consumers' behaviors in SC contexts [68,69]. Meanwhile, the overwhelming majority of previous studies on SMIs-based marketing have concentrated on the apparel, cosmetics, and tourism businesses [68].…”

Section: Literature Reviewmentioning

confidence: 99%

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Poureisa,

Aziz,

2024

Sustainability

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Promoting organic foods production and consumption contributes to accomplishing the United Nations’ sustainable development goals. Social commerce provides a promising opportunity to develop the organic food industry. However, there is limited knowledge regarding customer behaviors in relation to purchasing organic foods via social commerce platforms. Therefore, this study expanded upon the unified theory of acceptance and use of technology (UTAUT-2) to develop a comprehensive model that explains how customers’ social commerce trust and behavioral intentions to purchase organic foods using Instagram social commerce affect their purchasing behaviors. The research model was analyzed by employing partial least squares structural equation modeling (PLS-SEM) for the data collected from a quantitative survey of 410 customers who used Instagram to purchase organic foods in Iran. The results revealed that Instagram social commerce-facilitated purchasing conditions, hedonic motivations, social influence, ratings and reviews, and influencers’ endorsements positively influenced customers’ purchase intentions. Moreover, Instagram’s recommendations and referrals, influencers’ endorsements, as well as social influence boost customers’ trust in the social commerce platform. Eventually, it was determined that influencers’ endorsements, social commerce trust, and purchase intention determine a customer’s organic foods purchasing behaviors. This research provides valuable insights for organic food marketers to optimize their social commerce strategies.

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Section: Literature Reviewmentioning

confidence: 99%

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Poureisa,

Aziz,

2024

Sustainability

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“…The rise of e-commerce has brought about profound transformations in both business operations and consumer shopping habits [1]. The continuous growth and evolution of the e-commerce sector have significantly influenced shifts in consumer behavior [2][3][4]. These changes in consumer shopping patterns, particularly those facilitated through various e-commerce methods using social media platforms, are collectively referred to as "social commerce" [5].…”

Section: Introductionmentioning

confidence: 99%

Social Commerce and Customer-to-Customer Value Co-Creation Impact on Sustainable Customer Relationships

Alhumud,

Elshaer

2024

Sustainability

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The advent of social commerce (SC) has transformed the landscape of online consumer behavior, emphasizing the significance of customer-to-customer relations in shaping sustainable relationships with customers. This research investigated the intricate relationships between social commerce dimensions, particularly suggestions and recommendations, forums and communities, and ratings and reviews, and their influence on customer-to-customer value co-creation (C2CVCC) and sustainable customer relationships (SCRs). A questionnaire was designed and administered to 635 respondents. We examined the psychometric properties of the measurements and subsequently applied partial least squares as a structural equation modeling method (PLS-SEM) for hypothesis testing. The findings revealed that the dimensions of SC significantly impact C2CVCC, with ratings and reviews playing a pivotal role. Furthermore, C2CVCC emerged as a substantial mediator in the path between SC and SCRs. The empirical analysis showcased strong support for the proposed model, with robust path coefficients (β) and p-values confirming direct and indirect effects. These findings offer valuable insights for businesses seeking to leverage SC and customer interactions to enhance SCRs in the digital era. Understanding the dynamics of C2CVCC within the context of SC has become essential for marketers and businesses aiming to thrive in today’s competitive online marketplace.

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR‐4‐SLR protocol. Drawing upon the theory‐context‐characteristics‐method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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How do social media influencers induce the urge to buy impulsively? Social commerce context

Cited by 20 publications

References 83 publications

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Social Commerce and Customer-to-Customer Value Co-Creation Impact on Sustainable Customer Relationships

Impulse buying in the digital age: An exploration using systematic literature review approach

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