How different shades of red T-shirts enhance the perceived attractiveness of Asian women in digital photographs

Abstract

This paper investigates whether different shades of red clothes increase women’s perceived attractiveness to men and women in digital photographs. We also examined whether there was any variance in perceived attraction according to the color shade of clothes due to personal physical color traits based on Personal Color Analysis System. Participants evaluated a woman’s attractiveness presented in a photograph featuring different skin and hair colors and t-shirts in four red shades. The results indicate that the four different red shades—low chroma/high value, low chroma/medium value, high chroma/medium value, and low chroma/low value—examined in this study can enhance female attractiveness on a digital photo. Significantly, the high chroma and medium value—often considered vivid—red had a greater appeal to males and females in most skin and hair color types. This study is the first to investigate the perceived attractiveness of Asians wearing red in the context of digital photographs. The findings give insight to people and marketers with a better understanding perceived attractiveness of red clothing in digital photos. Additionally, this study confirms that the value and chroma of color, which was overlooked in previous research, should be considered as variables in studies of clothing color meanings.

Personal color analysis based on color harmony for skin tone

“…The results also showed high scores for red for all undertone-lightness skin groups. These findings conform with psychological principles that red is an attractive colour for everyone [35]. The same trends were found for the same undertone with different lightness.…”

“…Hong and Kim. [35] investigated whether wearing different red colours made women appear more attractive to both men and women in photographs and whether there was a difference in how people reacted to different clothing colours based on their physical colour attributes, as determined by the Personal Colour Analysis System. The results indicate that the four different red shades, low chroma/high value, low chroma/medium value, high chroma/medium value, and low chroma/low value can make women appear more attractive in digital photos.…”

Mapping Research of Color in Visual Communication Design During 2011-2021

“…As an element of communication, color can be used is design process combined with design principles for example in infographic of public-health information (Baxter et al, 2021). Color is also able to affect a person's behavior, emotions, and social communication (Hong & Kim, 2022). The affect for example is related to the impact of color psychology on product behavior and advertising (Barnes, 2022).…”