How country of origin influences Chinese consumers' evaluation of imported milk?

Zhang, Yan; Jin, Shaosheng; Zhang, Yu Yvette; Yu, Xiaohua

doi:10.1108/caer-06-2019-0103

Cited by 18 publications

(28 citation statements)

References 89 publications

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“…In addition, consumers have an expectation of what the package design should be like and would generally be averse to trying designs that do not match the picture they have in their minds. Zhang et al [ 19 ] reported that the design style or colour of the package of UHT milk was shown to have an influence on consumer attraction. The authors suggested that if consumers are more attracted to the design style or colour, their willingness to purchase will be higher.…”

Section: Discussionmentioning

confidence: 99%

“…They demonstrated that consumers often rely on misleading and inaccurate beliefs when judging packaging for sustainability. Most studies acknowledge how the expectations and responses of consumers vary based on the design (shape, orientation, alignment of graphical forms), branding, visual appearance, colour, verbal claims and quality of products [ 13 , 15 , 16 , 17 , 18 , 19 ].…”

Section: Introductionmentioning

confidence: 99%

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Consumer Acceptability and Sensory Profile of Sustainable Paper-Based Packaging

Lignou

Oloyede

2021

Foods

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Sustainability appears to be increasingly important to consumers. In order for companies to reach their sustainability targets and offer more environmentally friendly solutions to consumers, food producers and retailers have begun to change their packaging to more recyclable, bio-based and biodegradable packaging. This study evaluated the sensory characteristics of paper-based prototype packages developed for two product categories (biscuit and meat packages) using a trained sensory panel. Consumer liking, preference and purchase intent were assessed by 130 participants. For the biscuit packages, no significant differences were observed for the liking of any of the four dimensions assessed (appearance, design, feel or overall liking). However, consumer segmentation identified three relatively homogeneous groups of consumers exhibiting differences in the hedonic reaction to the three packages. For the meat packages, significant differences and preference were observed between the original and paper-based packages. For both categories, the purchase intent was low, indicating that further work needed to be done to improve several quality characteristics (e.g., design, size and strength of the package), which would lead to better consumer acceptability.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumer Acceptability and Sensory Profile of Sustainable Paper-Based Packaging

Lignou

Oloyede

2021

Foods

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“…The relationship between quality and COOL is strong, particularly for fresh and perishable products (Tsiros and Heilman, 2005). However, the preference is the opposite in emerging or less-developed countries (Ortega et al, 2016;Zhang et al, 2018).…”

Section: Fluid Milkmentioning

confidence: 99%

Hedonic valuation of country of origin in the Chinese dairy market

Zhang

Jin

2020

IFAM

Self Cite

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The implicit value to Chinese consumers of the country-of-origin (COO) characteristic of dairy products is of great importance to estimate. This study adopted the hedonic price model to evaluate the shadow price of the COO attribute of both UHT fluid milk and infant formula collected from the five leading e-commerce platforms (Alibaba’s Tmall Supermarket, Jingdong, Suning Purchase, COFCO I buy nets, and Yihaodian) in China. The target countries were Germany, France, the Netherlands, and Spain from the EU, and Australia and New Zealand from Oceania. The results show that the implicit values of the COO of UHT fluid milk and infant formula are reversed. Having a COO of Spain and Germany decreased the price of UHT fluid milk compared with China, while Germany, New Zealand, France, the Netherlands, and Spain all earned a price premium on infant formula. The B2C platforms Yihaodian, Jingdong, Alibaba’s Tmall Supermarket and Suning Purchase all earned a price premium above COFCO I buy nets. These findings have important implications for dairy industry of EU countries, Australia, New Zealand, and China in terms of the promotion of domestic dairy products. Moreover, this study contributes to the existing body of literature by innovating in employing sales data from e-commerce scanners to study the implicit value of food attributes.

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“…For consumers and companies who want to engage with the ‘buy local’ discourse or express ‘support local’ behaviors, the Standard offers new food label cues to identify and position manufacturer products and supermarket branded products as veritable domestic products. Purchase willingness and evaluations of product images are influenced by the formation of country images (Skaggs et al, 1996; Zhang et al, 2018). Drawing attention to product and ingredient origins can reinforce stereotypical product–country images and ethnocentric buying behavior.…”

Section: Blurred Distinctions Between ‘Domestic’ and ‘Foreign’mentioning

confidence: 99%

“…The demand for Australian milk brands and infant formula in China illustrates the influence of country-of-origin information on consumers’ willingness to pay and their formation of product–country images. Since the melamine-tainted milk scandal in 2008, concerns by Chinese consumers over the safety and quality of domestic dairy products have created a sustained demand for dairy imports (Zhang et al, 2018). In the fast-moving consumer goods sector, which requires low-involvement decisions by consumers, country-of-origin labels are observed to exert a greater influence on purchase behavior than brand knowledge.…”

Section: Globalizing Food Labelsmentioning

confidence: 99%

Communicative and globalizing impacts of food labels: an Australian study

Lee

2019

Media International Australia

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This article analyzes the impacts of the Australian Federal Government’s food labeling reforms on the formation of food practices and the market for local food products. It considers how the inclusion of product and ingredient origin information blurs the distinction between ‘domestic’ and ‘foreign’ food products, and foregrounds different ‘support local’ behaviors. Findings from the study highlight the influence of structural and cultural factors, complemented by the strategic use of media tools, in shaping how food labels function as mechanisms to mediate domestic and transnational food practices. Retail concentration, support for the ‘buy local’ discourse, and the mediating influence of supermarket food media are presented as key factors that underpin the diffusion of and the demand for branded products and local food products in Australia. The impacts of the food origin labeling regulations on Australia’s highly concentrated grocery retail sector and export markets for Australian food products are also discussed.

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How country of origin influences Chinese consumers' evaluation of imported milk?

Cited by 18 publications

References 89 publications

Consumer Acceptability and Sensory Profile of Sustainable Paper-Based Packaging

Consumer Acceptability and Sensory Profile of Sustainable Paper-Based Packaging

Hedonic valuation of country of origin in the Chinese dairy market

Communicative and globalizing impacts of food labels: an Australian study

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