“…To step up preparedness policies, we might be better off assessing generic risks and preparing for a broad set of contingencies, instead of letting the recent past guide our efforts in a specific direction. This is the point that, Heino and Huotari (2023) bring forward in their paper: "How considering memory as an analogy to preparedness reveals its weaknesses. " They claim that while disaster preparedness is shaped by our current conceptions of what might occur, threats that fully escape our attention pose a true and invisible danger to us.…”