How can online store layout design and atmosphere influence consumer shopping intention on a website?

Abstract

Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website. Design/methodology/approach – The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention. Findings – The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design. Originality/value – This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

“…Look and Feel aesthetic appeal and visual quality [17], [101], [103], [122], [130] Navigation ease of use and intuitive flow throughout the website [30], [80], [122], [124] Credentials reliability and trustworthiness of site operations and content [40], [86], [101], [116], [124] Content accuracy and completeness of textual and visual information [17], [58], [73], [101], [112] Customization ability to personalize store offerings and information [87], [111] …”

Dampak Adaptasi Presentasi Tree-View Terhadap Niat Untuk Melakukan Pembelian Secara Online: Emosi Dan Sikap Pengguna Sebagai Mediator (Didasarkan Pada Stimulus-Organism-Response Model)

“…Keadaan internal yang akan memediasi hubungan antara stimulus dengan tanggapan (response) individu (Manganari et al, 2011;Jeong et al, 2009) Stimulus: Adaptasi Presentasi tree-view Erouglu et al (2003Erouglu et al ( , 2001) menyatakan bahwa dalam kerangka kerja Stimulus-OrganismResponse (S-O-R), stimulus didefi nisikan sebagai karakteristik dari dampak yang mempengaruhi internal states dari respons individu. Beberapa penelitian sudah menggunakan atmosphere, layout design, kualitas produk, kualitas layanan maupun web interface (Wu et al, 2014;Kim dan Lennon, 2013;Jang dan Namkung, 2009;Allogui dan Lemoine, 2008) sebagai stimulus dalam memprediksi niat untuk melakukan pembelian secara online.…”

“…Beberapa penelitian sudah menguji faktor-faktor yang mendorong individu untuk melakukan pembelian secara online antara lain yaitu Feng et al (2014); Wu et al (2014); Allagui dan Lemoine, (2008). Namun, penelitian terdahulu kebanyakan berfokus pada atmosphere, desain website, maupun kualitas website.…”

Efficient Digital Signage-Based Online Store Layout: An Experimental Study

“…Online retailers use digital signage to expose shoppers to dynamic rather than static displays [44]. A strong relationship was found between the online store layout and customer satisfaction: customers are affected by the store environment which will affect their emotions and actions [45].…”