How behaviors on social network sites and online social capital influence social commerce intentions

Horng, Shwu-Min; Wu, Chih‐Lun

doi:10.1016/j.im.2019.103176

Cited by 106 publications

(83 citation statements)

References 80 publications

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“…This kind of resource can allow individuals to gain benefits or contribute their abilities [25], [28]. Existing studies have found that social capital is crucial to encouraging eWOM behaviors [20], [21], [29]- [32]. Individuals join a community due to similar interests or information needs.…”

Section: Introductionmentioning

confidence: 99%

“…Individuals join a community due to similar interests or information needs. After a period of engaging in different types of interpersonal communication, they will accumulate different interpersonal relationships [20], [33], [34]: bonding relationships (i.e., the dense network or strong ties between acquaintances) and bridging relationships (i.e., the loose or weak ties between strangers). These relationships can help individuals accumulate bonding and bridging social capital.…”

Section: Introductionmentioning

confidence: 99%

“…Second, this paper incorporates the TAM and social capital theory to encourage individuals to generate eWOM. Although previous studies have separately studied the effects of the factors in TAM [38]- [43] and social capital [20], [21], [29]- [32], [46], [47] on eWOM, and have also studied the different structural relationships between the factors in TAM and social capital, no research has been conducted on how the structural relationships between the factors in TAM and social capital influence eWOM.…”

Section: Introductionmentioning

confidence: 99%

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Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory

2021

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Online brand communities have become a strong marketing tool for companies. However, passive members form the majority of these communities, and although it is recognized that passive members' electronic word-of-mouth (eWOM) has a powerful impact on success and prosperity of online brand communities, little research has been devoted so far to the factors influencing their eWOM. To improve our understanding of how to encourage passive members of online brand communities to generate eWOM, this study incorporates the technology acceptance model (TAM) and social capital theory to examine the influence of the factors in the TAM (perceived ease-of-use and perceived usefulness) on the different types of eWOM behaviors (opinion seeking and passing), while looking at bonding and bridging social capital as mediating factors. An internet questionnaire survey, in which 600 passive users of an online brand community were recruited in China, was conducted to validate hypothetical model with structural equation modeling using AMOS 24. The findings confirm that bonding and bridging social capital have significant, positive, direct effects on passive users' opinion seeking and passing. Perceived usefulness and perceived ease-of-use are indirect positively related to opinion seeking and passing through the mediating roles of passive members' bonding and bridging social capital. Finally, we propose specific recommendations for online brand community operators and members.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory

2021

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“…Intimacy, a significant feature of emotional interaction in social commerce, can help to ease information asymmetry and improve user experience, and it is known to be positively related to purchase intention. 40 Close relationships can enhance the willingness of customers to buy products recommended by friends. 41 In addition, customers with high intimacy, such as close friends and kinfolks, can more easily adopt the product recommendation because of the stickiness and trust emanating from the high level of relationship.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

Wang¹,

Lin-lin²,

Hou³

2021

PRBM

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Purpose On the basis of stimulus-organism-response (SOR) theory, this study extends the work of Lee and Kwon by examining the concept of perceived usefulness as a mediator between emotional interaction (familiarity and intimacy) and purchase intention. The consumer purchase decision model, in which product type plays a moderating role in the linking mechanism, is also explored. Methods We proposed a consumer purchase decision model, and empirically examined it by means of an online questionnaire survey. Confirmatory factor analysis and structural equation modeling with bootstrapping estimation were conducted using the data obtained from 269 social commerce users. Results Familiarity and intimacy positively affected the users’ purchase intention in social commerce. Perceived usefulness mediated the relationship between emotional interaction and purchase intention. Moreover, product type moderated the following relationships: between familiarity and purchase intention, between intimacy and purchase intention, and between perceived usefulness and purchase intention. Conclusion The results support this study’s hypotheses and SOR theory. Purchase intention could be enhanced by improving emotional interaction and perceived usefulness.

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“…RQ2 What is the behavioral profile of LinkedIn users? Intensity of using social networking sites has been used in a number of studies and found to be positively related to online social capital (Cheng et al, 2019;Horng & Wu, 2020;Huang & Liu, 2017;Vanden Abeele et al, 2018). We therefore formulate the following hypotheses to examine the relationship between the SNS usage intensity and the two types of social capital.…”

Section: Research Questions and Hypothesesmentioning

confidence: 99%

Modelling the Relationship between Linked-In Usage and Social Capital Formation

Hoda

Gupta

Ahmad

et al. 2021

EJSD

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The main purpose of this study is to test if the use of social networking sites (SNSs) results in any perceived social capital for the users. Putnam’s classification of social capital into bridging and bonding social capital is used for the study. The first objective of the study was to study the demographic and behavioral profile of LinkedIn users. The second objective was to test the model describing the relationship between the constructs intensity of LinkedIn usage and the two types of social capital. A structured questionnaire that included standard scales for measuring the constructs was shared on various social media platforms. The model was analyzed using PLS-SEM in R software. The results confirmed all the three hypothesized relationships and also validated the overall model. This study contributes to the validation as well as extension of social capital theory in SNS. Further, the results throw light on the new applications of SNS by the industry.

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How behaviors on social network sites and online social capital influence social commerce intentions

Cited by 106 publications

References 80 publications

Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory

Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory

How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

Modelling the Relationship between Linked-In Usage and Social Capital Formation

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